Germany-based fashion retailer Zalando reported a strong customer growth in the second quarter of 2019, which brought the total number of active customers across its 17 European markets to 28.3 million.
The company’s revenues also increased by 20% to €1.6 billion, while its gross merchandise volume (GMV) jumped to €2 billion.
Interestingly, the report mentioned that site visits during the second quarter went up by 34.3% to 986.4 million; 84% of these came through mobile devices, hence resulting in 36.1 million orders compared to 29 million in the same period last year.
“More customers than ever before have chosen Zalando as their starting point for fashion. This proves that our continuous efforts to deliver a best in class fashion experience pay off.” – David Schröder, Chief Financial Officer, Zalando
Among Zalando’s current projects, which are focused on improving customer experience, is a new warehouse in the Netherlands to speed up delivery in western Europe.
Zalando attributes its growth to Partner Program
Unlike Amazon and eBay, Zalando requires online sellers who want to use its marketplace as a sales channel to go through a more rigorous process. They must pass a series of steps in the product validation phase before they can get into the platform’s Partner Program and start selling their goods.
If you’re lucky to get in, you don’t only get to showcase your brand on Europe’s leading fashion marketplace, but also benefit revenue-wise from its large customer base.
Because of the massive contribution of third-party sellers to the growth of its customer base, which subsequently leads to a greater GMV, Zalando aims to extend its Partner Program and continue working with other retailers.
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