Over the weekend, Jordan Sweetnam, SVP & General Manager, Americas Market released a list of trending items on eBay.
Products in the fitness segment continue to dominate the trend, which had seen an early interest across multiple platforms when stay at home orders kept people from visiting gyms and parks.
“While stay at home recommendations remain, many regions are finally enjoying some warmer weather. As a result, we’ve seen a renewed interest in ‘backyard improvement,’ along with some new ways to keep busy at home. We hope this will be both interesting and useful to know what’s in demand with eBay shoppers right now, whether new or pre-owned.”
|eBay Category||Trend||Product Segment|
|Webcams||2000%||Work From Home Essentials|
|Pull Up Bars||1800%||Fitness|
|Clippers & Trimmers||1000%||Personal Care|
|Styling Capes & Gowns||840%||Personal Care|
|Swimming Pools||595%||Outside Activities|
|Scissors & Shears||560%||Personal Care|
|Tanning Beds & Bootsh||550%||Personal Care|
|Sewing Machines||420%||Inside Activities|
|3D Printing Supplies||400%||Inside Activities|
|Nail Care & Accessories||375%||Personal Care|
|Yoga & Pilates||340%||Fitness|
|Hair Color Kits||300%||Personal Care|
|Headsets||260%||Work From Home Essentials|
|String Lights||260%||Outside Activities|
|Video Game Consoles||245%||Gaming|
|Waxing Supplies||220%||Personal Care|
|Swings & Slides||215%||Outside Activities|
|WiFi Adapters||195%||Work From Home Essentials|
|Brewing, Distilling & Wine Making||190%||Hobby|
|Lightning Kits||175%||Work From Home Essentials|
|Painting Supplies||170%||Inside Activities|
|Seeds & Bulbs||165%||Yard|
|Baskets, Pots & Window Boxes||165%||Yard|
|Office Furniture||155%||Work From Home Essentials|
|Speakers||150%||Work From Home Essentials|
|Kitchen Storage & Organization||150%||House|
|Arts & Crafts||140%||Inside Activities|
|Conrhole Bag Toss||140%||Outside Activities|
|Men's Clothing: Sleepwear & Robes||130%||Personal Care|
|Grills & Griddles||120%||Outside Activities|
|Outdoor Bird Houses & Feeders||115%||Hobby|
|Skateboarding & Longboarding||110%||Outside Activities|
|Urban Farming: Chickens||110%||Hobby|
|Candle & Soap Making||90%||Inside Activities|
Good Guide – But Caution For Planning Purposes
It’s important to note that these are backward-looking numbers, so eBay sellers need to take this with a grain of salt for future planning.
As parts of the country opens up, fitness will likely start to drop off. But WFH products may continue to be a strong segment since many companies have already announced lengthy work-from-home options and requirements.
Also, many schools will stop online classes, starting up their regular summer breaks. Will this bring more interest in products to keep kids occupied at home, once there is no more school work?
Regardless, this shows there is a demand for products online, even with a high unemployment rate looming over the country.
As long as people are getting stimulus money and above-average unemployment compensation due to the coronavirus situation, there is still spending.
But that could rapidly change if the political landscape changes and the economic rebound will be slow, so it’s important to be cautious and make prudent decisions that do not place all the eggs into one basket.
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