Walmart is expanding its grocery delivery business with Uber in Dallas and Orlando. These two markets add to existing trials in Tampa and Phoenix.
Tests with Uber deliveries in those four cities are still limited to a few Walmart stores. In Phoenix and Tampa, the test is limited to 5 stores, in Orlando, it is four stores, and the Dallas trial is the largest yet with eight stores:
- Garland: 5302 N. Garland Ave.
- Irving: 1635 Market Place Blvd.
- Lewisville: 190 E Round Grove Road
- Murphy: 115 W FM 544, Murphy
- Plano: 6001 North Central Expy.
- Plano: 425 Coit Road
- Rowlett: 2501 Lakeview Pkwy.
- The Colony: 4691 State Highway 121
For orders delivered by Uber, Walmart charges $9.95 per delivery. Walmart pays Uber, so the delivery fee is included at the time of checkout.
This week in Dallas, Walmart will have cars driving around the metro area with a giant orange displayed on the roof to attract attention to the service. This moving billboard is also part of a promotional social media contest.
The promotional cars feature “Orange you glad we’re delivering?” as the tagline on the shrink wrapped vehicle.
UBER NOT THE ONLY DELIVERY TESTS BY WALMART
The idea of offering delivery service is not new to Walmart. For years they have been experimenting with various concepts, including using their vehicles and trucks in tests in Denver and San Jose.
At other stores, there are some limited trials with associates making deliveries of general merchandise. The delivery tests can be at best categorized as a hodge-podge selection of different ideas.
The fact they expanded the Uber trials seems to indicate those are working the best. Clearly, they are also the easiest to scale and require little logistics effort from Walmart.
When ordering using one of the delivery services, a store associate will pick the order from stock in the Walmart store. They will then request an Uber driver to come to the store for delivery to the customer.
Customers have the option to choose the delivery time. Store associates will not pick products before the required time for delivery. This keeps cold and frozen products fresh.
PICK UP LOCATIONS EXPANDING
The largest growth for Walmart has been expanding their pickup service. Started about 2 years ago with 100 stores, it now is available at over 900 stores nationwide and in Canada.
At participating Walmart pick up locations, the company offers special parking spots near the front doors. That by itself is a huge bonus to use online ordering for anyone that ever shopped at Walmart.
Walmart claims this service appeals to the busy modern lifestyle of a person running around town to do some errands.
Ramping up delivery tests and utilizing a service like Uber are ideal moves for Walmart. With Amazon’s Whole Foods deal still a few months away from closing, Walmart can work on expanding grocery delivery services and gain some traction.
At the same time, It also combats other Grocery chains like Kroger, Safeway, and Publix that are using Instacart for their delivery services.
If your local Walmart offers Uber delivery, we’d like to know your experience. Drop us a note in the comments section below.