Walmart has officially announced its start to the holiday sales season with its Big Save Event 2020 which is live right now.
Starting last night (Sunday October 11th) at 7pm and running until Thursday October 15th Walmart has staked their claim of kickstarting the traditional Black Friday sales period earlier than normal this year.
This is no accident and is part of the holiday strategy that Walmart have adopted for 2020.
“Over the past six months, our customers have been shopping differently, and we expect that will continue into the most important shopping season of the year – the holidays,”
“We’ve heard from our customers that many plan on starting their holiday shopping well before Black Friday and that they’re looking for gifts that fit their current lifestyle. So, we’ve adjusted our strategy to adapt to these new shopping preferences – we’re offering more of what they want now, earlier than ever, and all at the best prices.” – Scott McCall, Executive Vice President and Chief Merchandising Officer for Walmart U.S.
These strategic changes have come to fruition after Walmart conducted its own research which highlighted 87% of customers who shopped at their stores in the last six months said they planned to seek out deals and sale prices earlier this year to better prepare for the holiday season.
One in three of these customers also said they are planning to start their holiday shopping before early November.
A Good Week For US Shoppers
It’s hard to know if one was influenced by the other or not, but regardless of that, the point stands that this week is not only Walmart’s Big Save Event but also coincides with Amazon’s Prime Day Event too.
From a sellers perspective it’s fair to assume that with the big push starting early this year from the big two that you should start seriously preparing for the Holiday shopping season if you haven’t already.
As 2020 has been unlike any year since eCommerce has been around it is hard to predict what to expect, but if Amazon and Walmart are anything to go by, then it would seem that a longer more drawn out sales period is what you should prepare for.
Will you be running any of your own promotions or getting involved with Amazon events? Let us know!