Small business merchants using Volusion to power their eCommerce stores got a big boost today when the company added Apple Pay as a payment option to the platform.
The new integration is available to all Volusion clients and includes the addition of a Buy Now button. The primary benefit of using Apple Pay is that it provides a fast, convenient, and secure mobile checkout experience for Apple IOS users.
The addition of Apple Pay is really great news for U.S. merchants as IOS powered devices represent nearly half of all mobile devices in the U.S.
Mobile checkout friction is still a significant problem as consumers are concerned about security, but also frustrated with typing credit card and address details on a small screen. Apple Pay solves these issues.
When a consumer uses a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers.
Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element of the device. Each transaction is authorized with a one-time unique dynamic security code.
Address information is transmitted from Apple Pay to Volusion to complete the shipping details and finalize the order.
“In our daily conversations with the merchants we serve, we’ve learned that seamless and secure payment options are top priority, and we are happy to announce that Volusion merchants can now provide Apple Pay as an option to meet that need.
We know merchants using Apple Pay see two to five times higher conversion at checkout compared to other payment options and see more than 50% faster checkout times. We are excited to be able to provide this for our merchants and their customers.”
Kevin Sproles, CEO and founder of Volusion
Last year, Amazon’s patent on one-click checkout expired, and we anticipated we would see many new integrations that take advantage of this faster checkout experience.
Volusion’s integration with Apple Pay is doing just that.
The new Apple Pay Buy Now button can be added to product detail pages. This feature allows a shopper to go directly from the product page to their cart to purchase the product with Apple Pay.
It is no longer necessary to go through a multi-step process that requires adding a product to the cart and enter the credit card and shipping details. Everything can now be handled through the new integration by using the customer’s information stored in Apple Pay.
Apple Pay is easy to set up with no contract or fees. Consumers continue to receive all of the rewards and beneﬁts offered by their credit and debit cards.
Volusion merchants interested to learn more about Apple Pay can go here.
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