Viagogo Acquires eBay’s Ticket Marketplace StubHub for $4B

eBay and Viagogo have entered into a definitive agreement for eBay to sell StubHub to Viagogo for a purchase price of $4.05 billion in cash.

“We believe this transaction is a great outcome and maximizes long-term value for eBay shareholders. Over the past several months, eBay’s leadership team and Board of Directors have been engaged in a thorough review of our current strategies and portfolio, and we concluded that this was the best path forward for both eBay and StubHub. We firmly believe in the StubHub business and we are excited about its future growth potential with viagogo as its owner.”

 

Scott Schenkel, Interim Chief Executive Officer, eBay Inc. 

Viagogo is a leading worldwide ticket marketplace for live sport, music and entertainment events, and StubHub is a trusted ticket marketplace in the United States.

Both viagogo and StubHub provide fans with transparency, choice and competitive prices for tickets and do so in a trusted and secure environment with fan-protect guarantees.

Combined, these complementary marketplaces will sell hundreds of thousands of tickets daily across more than 70 countries, giving fans seamless access to a wider selection of inventory around the world, while sellers, teams and artists will have the ability to more effectively reach a broader global audience.

Creating a Wider Network of Ticket Buyers

Eric Baker, Viagogo’s founder and CEO, also co-founded StubHub while in business school, but left before the business was sold to eBay for $310 million in 2007.

Uniting both companies has been his wish as it will give buyers a wider choice of tickets, and sellers will have a wider network of buyers.

The sale is expected to close by the end of the first quarter of 2020, subject to regulatory approval and customary closing conditions.

eBay regularly reviews its portfolio to ensure that its investments and assets support the company’s strategic direction while adhering to a disciplined approach to value creation.

Goldman Sachs & Co. LLC is acting as financial advisor to eBay, while Wachtell, Lipton, Rosen & Katz and Quinn Emanuel are acting as its legal advisors.

J.P. Morgan is acting as sole financial advisor and sole underwriter of the committed debt and preferred equity financings for Viagogo. Skadden, Arps, Slate, Meagher & Flom LLP and Kirkland & Ellis LLP are acting as the company’s legal advisors.

What’s your take on eBay’s decision to sell StubHub? 

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