US Small businesses are happy with their commercial insurance

Insurance Policy

Small business owners have never been more satisfied with their insurance providers, according to the J.D. Power 2019 US Small Commercial Insurance Study.

The all-time high satisfaction score of 844 (on a 1,000-point scale) follows three years of stagnant satisfaction levels and is the result of insurance company investment in technology, servicing, product expansion and dedicated infrastructure designed to support small business customers.

“Insurers have focused on improving their approach to the small commercial market and it shows. Technology has become an increasingly critical component in the small commercial insurance offering. Digital channels are now more influential than ever before in shaping commercial customer experiences and this will be an important area of focus moving forward as technology continues to evolve rapidly and more customers interact with their insurers via electronic channels.”

David Pieffer, Practice Lead, Property & Casualty Insurance Practice

The 2019 US Small Commercial Insurance Study is based on responses from 3,221 small commercial insurance customers.

The study, now in its seventh year, examines overall customer satisfaction among small commercial insurance customers with 50 or fewer employees.

Overall satisfaction is comprised of five factors (in order of importance):

  • Interaction
  • Policy offerings
  • Price
  • Billing and payment
  • Claims

Satisfaction is calculated on a 1,000-point scale. The study was fielded in April-June 2019.

Study Rankings

Nationwide ranks highest in overall customer satisfaction with a score of 868. American Family (864) ranks second while Chubb (858) and Farmers (858) rank third in a tie.

J.D. Power 2019 US Small Commercial Insurance Study
J.D. Power

READ MORE: UPS study finds online shoppers want delivery options and returns


How satisfied are you with our business insurance? Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

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