UPS, in partnership with Sealed Air (SEE), Smurfit Kappa, and U.K. distributor Macfarlane Packaging has launched a new range of packaging specially designed for shipping individual bottles of spirits and wine, to help producers in the U.K. and Ireland expand their markets and reach new customers.
“Ecommerce presents a huge opportunity for drinks producers wanting to grow their businesses, as a fifth of alcohol consumers in key export markets are already purchasing their favorite brands online,” said Mark Vale, President, UPS UK & Ireland. “We designed this new packaging to simplify the process and bring peace of mind that these fragile products will arrive safely at their destination. By combining this specialized packaging with UPS’s smart global logistics network, brokerage expertise and service coverage, distillers can focus on their passion and sharing their savoir-faire with the world.”
With alcohol e-sales in the U.K. and Ireland experiencing double-digit growth, this packaging addresses the challenge of how to safely pack and ship individual bottles that come in a range of shapes and sizes. It has been developed and tested by UPS, in partnership with leading packaging companies Smurfit Kappa and Sealed Air, and is distributed by Macfarlane Packaging.
UPS Offers Damage Cover With Approved Packaging
Alcohol producers shipping with UPS will benefit from damage cover when they use this UPS Approved packaging. Online merchants shipping alcohol will require prior account approval.
“At the moment, people are ordering more goods from online retailers so that they can stay at home,” said Laurel Granville, Marketing Director, Macfarlane Packaging. “There is a growing demand for bottle packs as there is a need to effectively pack and distribute these products without damage. At Macfarlane, we offer our clients the most innovative and environmentally-friendly protective packaging options for their businesses and we are proud to work with UPS to offer this pack to ecommerce customers.”
There are four customizable versions of the new one-bottle packs that can accommodate most of the wine and spirits bottles on the market. The packaging is also fully recyclable. It features the Korrvu® Retention technology by Sealed Air that allows the bottle to be suspended in transparent film, and the pack can be used for display in a shop or bar or sent to family or friends as a gift.
UPS also provides a direct-to-consumer wine shipping export service from selected countries in Europe to destinations in 60 countries across North America, Asia-Pacific, Latin America and Africa, in addition to its global business-to-business alcohol shipping services.
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