UPS predicts a seventh consecutive record-breaking National Returns Day as consumers send back holiday orders ranging from ill-fitting sweaters to duplicate kitchen gadgets.
On Jan. 2, consumers are expected to deposit 1.9 million returns packages into the UPS network – a 26% spike from last year’s peak returns day.
This process is a change from years past, when consumers would rush to physical retailers the day after Christmas and stand in long lines to make returns.
UPS has helped rewrite that narrative by offering both retailers and consumers tools to make the returns process flexible, transparent and profitable.
Easy Returns Process Sparks off New Shopping Patterns
Now, consumers make purchases with returns in mind, and, according to the UPS Pulse of the Online Shopper study, 73% of online shoppers say the returns experience affects their likelihood to buy from a retailer again.
“For retailers, a seamless returns process is essential to keeping and growing business. We proudly offer businesses of all sizes – from global players to small and medium-sized merchants – the sophisticated returns services that today’s consumers demand.” – Kevin Warren, Chief Marketing Officer, UPS
U.S. consumers can take their UPS Returns packages to:
- More than 36,000 UPS drop boxes for smaller packages with labels
- UPS delivery drivers, who can directly receive a return package with a label
- More than 4,800 The UPS Store locations, which in addition to UPS Access Point services, can help with full-service packing, shipping and returns needs
- More than 14,000 UPS Access Point locations, including Michaels, Advance Auto, CVS Pharmacy and The UPS Store locations, which accept pre-labeled UPS packages
Retailers can make the most of their returns process with UPS services such as:
- UPS Returns Manager is a portal offering shippers control and visibility over their returns. The service allows shippers of all sizes to create and manage returns policies and designate the return destination;
- UPS Print Return Labels can be included in outbound shipments to simplify the returns process;
- UPS Electronic Return Labels can be emailed to consumers directly from UPS to improve their returns experience;
- UPS Returns Plus allows the merchant to send a driver to deliver a return label and pick up the return package from any address;
- UPS Returns Exchange is when a driver simultaneously picks up the return item in exchange for the replacement item delivery;
- UPS Mail Innovations Returns allows customers to return flat and lightweight packages through the postal channel of his or her choice; and
- Optoro and UPS work together to provide a streamlined reverse logistics solution that combines UPS’s operational and logistics expertise with Optoro’s returns optimization platform that can help maximize recovery value and reduces harmful environmental waste.
Making the Most of Returns
Retailers looking to create an excellent returns experience are encouraged to join UPS’s next webinar: How to Become a Returns Rock Star on Jan. 16.
In this webinar UPS experts Jim Brill, U.S. project manager for reverse logistics, and Sean Flaherty, VP of global retail and e-commerce strategy, will discuss the industry’s latest trends and how businesses can make the most of returns.
How do you manage returns at your online store?
Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.