Toys R Us Sells Again Thru Target’s Online Platform

Toys R Us

Toys R Us is set to make an online comeback before the holidays, thanks to Target reviving its defunct eCommerce store.

The retailer will provide digital services to the toy giant’s website, which was relaunched by its parent company Tru Kids. However, shoppers can’t make any purchases on the website.

toys r us logoThe new site of Toys R Us offers videos, articles, in-depth product reviews, and detailed descriptions of the latest toy craze and brands. When customers click on the ‘Buy’ button to purchase an item, they will be redirected to where they can complete their transactions.

Aside from redirecting customers to its website, Target will also fulfill Toys R Us orders as part of the companies’ partnership agreement.

Toys R Us Resurrects in Malls

Retailers that tried but failed to fill the void created by the closure of Toys R Us in 2018 may not get another chance this year because the toy giant announced that it’s opening two stores in Houston, Texas and Paramus, New Jersey this fall.

The company described these retail stores as “experiential” as they allow customers to test new toys before buying them. Shoppers can opt to buy an item then and there or order them later through

“Our U.S. strategy is to bring back the ToysRUs brand in a modern way through a strong experiential and content-rich omnichannel concept. The foundation of that strategy requires the help of a retail industry leader and Target is the ideal retailer to support a new ToysRUs shopping experience, which is designed to provide families with endless ways to discover, play and enjoy toys. Target will help us deliver on that experience with its toy assortment, digital strength and ability to deliver orders to shoppers in a matter of hours.” – Richard Barry, CEO, Tru Kids

How do you feel about the re-emergence of Toys R Us? Share your thoughts in the comments below or join our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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