Toys “R” Us Reopens in the U.S.

Toys R Us website

Kids and kids at heart will soon be able to shop again at Toys “R” Us, which is set to reopen
stores across the country a year after it shut down.

toys r us logoThe toy retailer is expected to launch an eCommerce site and open a half dozen stores before the holiday season. Unlike the standard Toys “R” Us outlets, though, the new stores will be smaller by a third and inclusive of additional features like play areas.

Individuals privy to the matter said Toys “R” Us is considering selling items on consignment from toymakers in order to reduce costs. In said model, the company will only pay for the toys it actually sells and return those that aren’t sold.

Richard Barry, former global chief merchandising officer at Toys “R” Us who now owns Tru Kids Inc., has been presenting new ideas to toymakers and sharing his vision in order to help revive the famous toy chain.

“We have a once-in-a-lifetime opportunity to write the next chapter of Toys “R” Us by launching a newly imagined omnichannel retail experience for our beloved brands here in the U.S. In addition, our strong global footprint is led by experienced and passionate operating teams that are 100% focused on growth.” – Richard Barry, CEO, Tru Kids Inc.

Consumers are left unsatisfied

Barry added that other retailers may have tried to capture a large U.S. market share during the past holiday season, but failed to fill a significant gap and huge consumer demand for products that only Toys “R” Us and Babies “R” Us are capable of providing.

He further added that having been the go-to destinations for toys and baby products for over 70 years, both brands still have the loyalty of millions of consumers.

Tru Kids Inc. is the parent company of Toys “R” Us, Babies “R” Us, and Geoffrey the Giraffe. Are you excited about the re-emergence of the world-famous toy store? Let us know what you think in the comments below or join our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


  1. 1. So, TRU Kids will open during The 2019 Holiday Season?
    2. If TRU Kids Stores are successful after Christmas 2019, will it open more new Stores in The US after 2020?
    3. Will there be TRU Kids Express Stores, TRU Kids Superstores, TRU Kids Layaway Stores, TRU Kids Regular Stores, TRU Kids Superstore/Layaway Stores, & TRU Kids Outlet Stores?

    • Details are limited right now, but the use of the term Omni-Channel is interesting.

      The statement indicated that there would be smaller stores opening around the US in strategic locations. Also they were looking to utilise a sale or return model from suppliers to offset the risk of getting tied up with excess funds in stock.

      I guess we will have to wait and see if/how the expansion goes, but you can guarantee if they see success in Q3/4 of 2019 they will expand through 2020.


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