Kids and kids at heart will soon be able to shop again at Toys “R” Us, which is set to reopen
stores across the country a year after it shut down.
The toy retailer is expected to launch an eCommerce site and open a half dozen stores before the holiday season. Unlike the standard Toys “R” Us outlets, though, the new stores will be smaller by a third and inclusive of additional features like play areas.
Individuals privy to the matter said Toys “R” Us is considering selling items on consignment from toymakers in order to reduce costs. In said model, the company will only pay for the toys it actually sells and return those that aren’t sold.
Richard Barry, former global chief merchandising officer at Toys “R” Us who now owns Tru Kids Inc., has been presenting new ideas to toymakers and sharing his vision in order to help revive the famous toy chain.
“We have a once-in-a-lifetime opportunity to write the next chapter of Toys “R” Us by launching a newly imagined omnichannel retail experience for our beloved brands here in the U.S. In addition, our strong global footprint is led by experienced and passionate operating teams that are 100% focused on growth.” – Richard Barry, CEO, Tru Kids Inc.
Consumers are left unsatisfied
Barry added that other retailers may have tried to capture a large U.S. market share during the past holiday season, but failed to fill a significant gap and huge consumer demand for products that only Toys “R” Us and Babies “R” Us are capable of providing.
He further added that having been the go-to destinations for toys and baby products for over 70 years, both brands still have the loyalty of millions of consumers.
Tru Kids Inc. is the parent company of Toys “R” Us, Babies “R” Us, and Geoffrey the Giraffe. Are you excited about the re-emergence of the world-famous toy store? Let us know what you think in the comments below or join our Facebook Group.