The Spark Ecommerce Group Acquired by Whistl – Expansion Strategy

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Whistl the leading integrated delivery management and fulfilment solutions company with activities in Business Mail, Doordrop Media, Fulfilment and Parcels, has announced the acquisition of privately held fulfilment and contact centre company, the Spark Ecommerce Group, based in Gateshead.

The successful 20-year-old company has 200 employees and is recognised for its award winning inbound and outbound customer services, alongside its comprehensive order fulfilment operation.  In the past year the company had a £15m turnover.

Whistl Welcomes Spark Ecommerce

Whistl logoThe company consists of: Spark Response, providers of contact centre and fulfilment services to some of the UK’s most recognisable brands; Spark Etail which acts as an online retailer for Ethical products via its Ethicalsuperstore.com, Natural Collection, Frank & Faith and Spirit of Nature websites. The group is made up of a consortium of investors led by London based chairman Barry Stiefel and includes Spark directors Peter Slee and Noel Lambert.

The company has worked with some of the UK’s most recognisable online brands and retailers, most recently including WW (formerly Weight Watchers), FitFlop, Micro Scooters, Shark Ninja and PGA European Tour.

The acquisition of Spark Ecommerce Group is the second acquisition Whistl has made in the fulfilment arena and Spark Ecommerce Group in the future will be rebranded Whistl Fulfilment.

The company will continue to operate from the North East and the existing operations and leadership team will remain in place with Peter Slee, as Managing Director, together with his Co-Director Noel Lambert.

“We are looking forward to integrating the Spark Ecommerce Group into the Whistl family as part of our strategy to grow our business in the parcel, fulfilment and international arenas.  Spark brings to Whistl great people, great brands and a shared philosophy of providing outstanding customer services to our clients.  This is a great time to become part of the Whistl family.” – Nick Wells, CEO of Whistl

“We have a great team here at Spark and we have been looking for a partner who can take us to the next level, yet retain our entrepreneurial, customer focussed approach to doing business.  I look forward to working with Nick and his team to integrate our company into Whistl Fulfilment.” – Peter Slee, Managing Director, Spark Ecommerce Group

The value of the deal was undisclosed.

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For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.

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