While part of any successful search engine optimization (SEO) approach is often overlooked, reputation management is being taken into consideration more strongly than ever before. In reality, 93% of consumers use online reviews in determining their buying decisions.
Search engines such as Google are extremely capable of following consumer trends, the manner they look for certain things, and the way they purchase. As consumer behavior begins to change, Google isn’t too far behind with a new interface that best suits customers’ changing needs, thus creating a nightmare for companies at the same time.
Search engines prefer to use online reviews as an SEO tool in its simplest terms, and consumers enjoy using online reviews as well. So below are some ways on how online reviews affect SEO.
Google’s Trust in Consumers
Most quality backlinks have been a major factor that determines where the search results will display on your website. Acting in the same manner, Google utilizes online reviews to determine whether the brand or product meets the demands of consumers or not.
Several positive reviews serve as a way for Google to determine that your company is not just legitimate, but clients or customers also have positive experiences with your brand that solved their problems. However, several negative or mixed reviews may tell Google that you may not be giving consumers the optimal solution, leading the search engine ranking to go lower.
Greater Web Traffic and Greater Conversions
Consumers put their trust in online reviews at the end of the day. Reviews make the site more appealing for consumers to visit, which leads to increased traffic. Higher traffic on the website provides a clear signal to Google that people strongly believe that your company has the answer to their problem.
In fact, as long as the website pages rank for what potential clients are looking for, your conversion rates will also see a raise. This gives Google another strong SEO signal.
Branding and Search Engines
Generally, the better search engines are able to understand and support your site along with the products and services you offer, the higher your search rankings are. The greater the number of keywords that a website has for search engines to notice, the greater the work that they have to do to create a business profile.
As users post reviews of your business online, they unwittingly enable Google to discover more about their services and products. Take it as a way of creating free material that has a positive effect on the SEO strategy and web traffic for your company.
Friendly Review Sites
While the concept of asking people to write a review can be quite intimidating, as long as you deliver a premium experience and service, the positive reviews greatly exceed the negative ones. Most consumers are fascinated with knowing about a service or product as much as they can before purchasing it through emails and review sites.
Internet directories and review sites such as Facebook, Google My Business, and Yelp are all top contenders in the online reviews industry. It acts as a strong way to channel users to your website without investing heavily in time and resources to choose keywords for organic ranking.
Improvement of Rankings of Specific Products
In an online setting, the journey of the consumer will take a variety of twists before finally landing them on your payment or checkout page. Although what you may have been thinking about up to this point for your site as a whole is focused on SEO, comments may also enhance the SEO of different service and product pages you own.
By allowing the products to display a noticeable review system, which can be viewed in websites, you can meet consumers at their most crucial time, especially when they are ready to buy your products or support your services. Nevertheless, it is also necessary to consider looking for the best SEO company through online reviews to help you get your business at the top of search engine results in no time.