Target Deals Day is Set to Face off with Amazon Prime Day

Target deals day

Sorry, Amazon, but you can’t have the spotlight all to yourself on July 15 and 16 as Target is staging its own Deals Day to compete with Prime Day.

This comes just days after eBay announced they too were running their own deal day over the same period.

Amazon TargetWhat’s more, there is no membership required to take part in Target’s super sale, so we’re guessing it’s a surefire way for the retail giant to win more customers and higher sales.

According to Target’s press release, Deals Day will be offering rarely-on-sale, exclusive home, apparel and toy brands, plus discounts on hundreds of items and new deals each day.

Aside from enjoying loads of deals, shoppers can get their orders fast through the retail giant’s same-day delivery or pick-up services. Also, Target REDcard holders with a total purchase amount of at least $35 can take advantage of free two-day shipping.

Target won’t be outplayed this time

Target has seemingly formed the habit of scheduling its Deals Day on the same day as Amazon Prime Day. Last year, both events happened on July 17, except that Amazon got the edge over Target as Prime Day was launched at midday the day before.

This time around, Target Deals Day is giving customers more time to shop for the best items and more shipping options.

“Last year’s One-Day Sale was one of our biggest days of the year for online sales. This year, we’re giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day.” – Mark Tritton, Executive Vice President and Chief Merchandising Officer, Target

Target rolled out its same-day delivery service through Shipt earlier this month. For a flat shipping rate of $9.99, customers can receive their orders within an hour.

Which sales event do you think will be jam-packed with more bargain hunters—Amazon Prime Day or Target Deals Day? Share your thoughts in the comments below or over in our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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