Google’s New Mobile-First Indexing May Have eCommerce Implications

Google recently announced that it will now roll out its mobile-first indexing after a year and a half of testing and experimentation. Google’s move aims to improve the overall Google search experience on all mobile devices, which marks a change from its current crawling, indexing, and ranking system used in its desktop version. The company’s […]

Amazon is the New Search Engine for Products

Image: Amazon | Amazon Mobile App

Wait, you say that Amazon is an eCommerce retailer, not a search engine. So what gives with the headline to this story? A recent study commissioned by marketing technology company Kenshoo found some interesting results. And Google may need to pay attention as this survey was conducted in four countries and included in-store usage. ALMOST […]

Etsy Focused on Search and Machine Learning

Despite a lot of shaky news around Etsy this year, the beleaguered marketplace has continued to focus on improving user experiences and search. To recap, earlier in the year the company booted many top executives and reduced operational staffing by over 22%. Most of the changes came from a behind the scenes push by activist […]