Amazon is the New Search Engine for Products

Image: Amazon | Amazon Mobile App

Wait, you say that Amazon is an eCommerce retailer, not a search engine. So what gives with the headline to this story? A recent study commissioned by marketing technology company Kenshoo found some interesting results. And Google may need to pay attention as this survey was conducted in four countries and included in-store usage. ALMOST […]

Amazon May Challenge Google On Search

Amazon has become a major player in the search engine space, and could soon become a “more important search engine than Google,” NYU Stern School of Business professor Scott Galloway said on CNBC on Tuesday. The company’s ad business is “gaining significant momentum” and will take market share from Google, Facebook, and others, BMO’s Daniel […]