Amazon Plans Fashion Summer Sales Event Starting June 22

Amazon Summer Sale

With Prime Day likely moving further back into the Summer or early Fall, Amazon still plans to jump-start the summer season with a sale. CNBC reports that Amazon has notified invited sellers that it will host a summer sale expected to last 7 to 10 days. “We are having the Biggest Summer Sale event to […]

Amazon Prime Day Likely to Move to September in 2020

Amazon Prime Day

In April, a report suggested that Amazon will hold its annual summer shopping sale in August, moving it from its traditional July timeslot. Due to coronavirus pandemic enacted stay-at-home orders, shoppers quickly overburdened Amazon’s operations as consumers changed from buying locally to online. To date, the company still has not fully recovered. Despite most states […]

Report: Amazon to Delay Prime Day Summer Sales Event to August

Amazon Prime package on conveyor in fulfillment center

Reuters reports that Amazon is considering postponing its summer Prime Day event until at least August, according to internal meeting notes seen by the news service. Also, apparently the meeting notes reveal that Amazon “…expects a potential $100-million hit from devices it may have to sell at a discount,” which includes the popular voice-controlled Echo […]

Teikametrics Survey Claims Prime Day Discounts May Not Be Necessary

Prime Day - to discount, or not to discount?

Now that Prime Day 2019 is in the books and online sellers are tallying up their sales, many are wondering if they did as well as they could have. Especially those small business sellers that sell on the Amazon marketplace are looking for insights into their sales compared to others on the platform. Amazon advertising […]

Adobe Analytics – Prime Day event also boom for other online retailers

Online shopping - ecommerce buyer

According to Adobe Analytics data, the second day of Prime Day saw US online sales increase 72% for large retailers ($1B+ annual revenue) compared to an average Tuesday; first day saw a 64% increase. Niche retailers (<$5M in annual revenue) saw their ecommerce sales rise 25%, compared to Monday’s 30%. Tuesday also became the fourth […]

Amazon Prime Day surpassed Black Friday and Cyber Monday combined

Amazon Prime Day Results

This year, Prime Day was once again the largest shopping event in Amazon history with over one million deals exclusively for Prime members. Over the two days of Prime Day, on July 15 and 16, sales surpassed the previous Black Friday and Cyber Monday combined. Prime members purchased over 175 million items throughout the event. […]

Adobe Analytics – Day one of Prime Day sees other retailers winning too

shipments ready for dispatch

Based on Adobe Analytics data, the first day of Prime Day saw a substantial increase in online spending in the US, suggesting that Amazon is no longer the sole winner of the summer shopping holiday. Large retailers ($1B+ annual revenue) saw a 64% increase in sales versus an average Monday, compared to last year’s 54%. […]

eBay video ad digs at Amazon Prime Day with ‘Honest Alexa’

eBay Honest Alexa video ad

eBay released a video ad on Thursday taking another swipe at Amazon Prime day. When Amazon revealed the Prime Day date for this year, eBay announced a competing sale dubbed the “Crash Sale.” READ MORE: eBay announces Crash Sale for July 15 taking a dig at Amazon eBay dubbed their sale “Crash Sale” to make […]

Adobe Analytics predicts biggest Prime Day yet – not just for Amazon

Adobe Digital Insights - Prime Day Lift

In just five short years, Amazon’s Prime Day has become a retail extravaganza and Adobe Digital Insights (ADI) took at look at data collected by Adobe Analytics on what to expect for this year’s Amazon big shopping day in the summer. This year’s event will happen in the 48-hour window of July 15 to 16, […]