Videos To Make Up 75 Percent of Mobile Traffic by 2023

According to Ericsson’s latest report, videos will soon dominate mobile traffic usage by 2023. That’s a great leap from all the traffic that it uses today. Experts say that worldwide mobile data traffic will also increase to 110 exabytes per month (1000 Petabytes or 1 Billion Gigabytes) as more people watch more video on their […]

Mobile-Assisted Employees Increase Sales Customer Satisfaction

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Traditional retailers are hoping that their in-store strategies will help them attract a greater share of customer sales just in time for the holiday shopping season and Black Friday. However, consumers believe that a knowledgeable sales associate can make a difference between leaving the store frustrated or delighted with their overall experience. “The massive competition […]

New Forecast for U.S. Online Holiday Sales Expects Jump to Over $100 Billion

Adobe released their forecast for this year’s U.S. Holiday season, and it includes some staggering numbers. Based on data from the Adobe Analytics product, the company expects online retail sales to reach $107.4 Billion, which is a 13.8 percent increase! Cyber Monday is anticipated to become the largest online shopping day in history with $6.6 […]

BigCommerce Digs Through its Data to Show the Power of Mobile Commerce

mobile device browsing

As we approach the busy holiday shopping season, by now most retailers are set with their inventory and website for the big rush. But there is always a little time left to tweak the site and the marketing strategy to maximize sales and profits. In case you have been living under a rock, mobile is […]

Alipay Has World’s First Facial Recognition Payment System

smile to pay alipay facial recognition

Alipay has a new revolutionary payment technology that is rolling out to smartphones in the east. That technology is a facial recognition payment system they are calling Smile To Pay. Operating this Smile To Pay system for Alipay is the Ant Financial Services Group. Alipay introduce ‘Smile To Pay’ The Smile To Pay facial recognition […]

Smartphone Use Driving More Online Retail

smartphone being used for online retail

The smartphone has undoubtedly changed the landscape of eCommerce. Many shoppers can now look and even order whilst on the go. This has been noted in the use of smartphones driving more online retail search. In the UK alone smartphone retail search has increased by 26 percent on the same period a year ago. The […]

Meet Generation Z – They never played Snake on a Nokia

smartphones

Is Generation Z the next big buzz word in demographic marketing? If you are like us, you may find all these labels confusing. What age groups are Millennials? How many Baby Boomer groups were there? What happened to Gen X or Gen Y, are any of them the same…? There are not hard definitive dividing […]

Etsy adds Android Pay to extend mobile shopping on its marketplace

Etsy, often seen as that quirky place you buy some homemade stuff, is growing up to become a niche marketplace competitor to Amazon and eBay. Not anywhere near in size of those marketplaces, but enough niche competition that both have addressed highlighting or expanding their ability to sell homemade or unique items. But Etsy is […]

Facebook launches new shoppable video ad format for mobile

Facebook has started to roll out a new mobile shopping ad format globally, supporting the format with new metrics to measure the number of outbound clicks an ad receives. This new video ad format is called ‘Collection’ and is similar to Facebook’s ‘Canvas’ ad format. ‘Collection’ will take a user to a full screen display […]

BigCommerce adds Amazon Pay option for its retailers

Today, BigCommerce announced the availability of Amazon Pay for its 50,000+ eCommerce clients using its shopping cart platform. This partnership between Amazon Pay and BigCommerce allows Amazon Pay’s simple and secure checkout to be added to a BigCommerce site in only a few minutes. A major benefit of addition Amazon Pay is that with an […]