What Is Conversion Rate Optimization And Why Should You Pay Attention To It?

Driving traffic to your website is all good and well, but if your site isn’t appropriately optimized for these visitors, your SEO/advertising efforts will prove to be fruitless (and costly) when it comes to generating actual sales. Conversion rate optimization is the process of turning visitors to your site into customers. You could even argue […]

New Survey Shows Amazon Gaining Momentum as Digital Advertising Platform

Nanigans, a leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales annually, the survey reveals that Amazon is rapidly gaining momentum in the digital advertising race. Retail marketers estimate Amazon […]

ActiveCampaign Releases Free Tool to Uncover Lost Revenue for eCommerce

ActiveCampaign today released a free calculator to uncover how much money eCommerce businesses are losing from items left in shopping carts, unpurchased. Many eCommerce businesses don’t know how much money they are losing because of items left in the cart. The Abandoned Cart ROI Calculator is a free tool that helps these eCommerce businesses quickly […]

AdRoll Adds eCommerce Partnerships with BigCommerce and Yotpo

AdRoll announces integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll’s suite of online marketing tools with no need to be a digital marketing expert. With 2.14 billion shoppers expecting to make the move to online by 2021, merchants are seeking better tools to attract and convert shoppers online. AdRoll supports over 37,000 ambitious direct-to-consumer brands to make […]

Building Amazon Sales Funnels With Facebook Ads

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Facebook Ads are still the most cost-effective and scalable external source of traffic available to Amazon sellers. In this article we will outline an approach toward building sales funnels for Amazon with Facebook Ads. Why Drive External Traffic Amazon continues to take over the e-commerce world, so sellers are always looking out for ways to […]

Predictions for 2019 From eCommerce Experts

By all accounts, 2018 has been a fantastic year for many online merchants. But online commerce is not standing still and 2019 will bring new challenges and opportunities. We asked influencers (experts) in the eCommerce industry to give us their predictions for 2019 and hope their insights will give you ideas and help formulate strategies […]

Squarespace Launches New Subscription Option for Merchants

eCommerce platform Squarespace announced they launched a new subscription feature for its merchants to enable them to sell product or service subscriptions. Whether a merchant is selling an ongoing monthly subscription box, temporary seasonal product, or a repeating service, they will have flexibility in setting up up recurring and limited subscriptions that best meet their […]

Yotpo Focus Brings AI-Powered Customer Review Features to Brands

Commerce marketing platform Yotpo has released Yotpo Focus, a suite of widgets powered by artificial intelligence that automatically showcase the most effective content on eCommerce sites. Comprised of two products, Review Highlights and Smart Filters, Yotpo Focus dynamically displays informative and personally relevant reviews that drive buyer decisions forward. “More than half of traffic to […]

eBay Improves Promoted Listing Management in Seller Hub

eBay campus San Jose California

eBay released a very brief note today to seller that they have improved the use of promoted listings in Seller Hub. With three new features, managing promoted listings will be easier now for sellers. The three new features are: Seller can now promote their listing as they create them with just one click. In the […]

Springbot Raises $15M to Help Small Business Online Retailers Automate Marketing

Data-driven marketing platform for eCommerce retailers Springbot announced they have closed on $15 million in funding led by North Atlantic Capital with participation from existing investors TechOperators, TTV Capital, Harbert Growth Partners, TechSquare Labs, Forte Ventures and Silicon Valley Bank. The company will use the funding to continue developing innovative solutions that support the growth […]