A Brainstorming Exercise for Quarantined Amazon Sellers

Brainstorm Ideas Strategy

Think of it as a watered-down version of what Wall Street Analysts and Strategic Marketing Departments are Frantically Trying to Figure Out For most of us stuck in quasi-quarantine, I can’t help but ponder what the world will be like 3, 6, 9 months from now, a year from now, even fifty years from now. […]

Blueshift Integrates Magento and Shopify Online Commerce Platforms

Blueshift Magento Shopify

Digital AI-powered marketing platform Blueshift now integrates with popular ecommerce platforms Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing all ecommerce data to help marketers improve multi-channel customer experiences and workflows. The new integrations make it simple for brands to sync historical and real-time product catalog, transaction, and user behavior […]

Yotpo Partners With Retail Syndication Network Bazaarvoice

Yotpo Bazaarvoice

Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world’s largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo’s data-driven ecommerce marketing platform combined with the broad reach of the […]

Selling on Etsy Just Became More Expensive for Some Sellers

Etsy

This morning, Etsy announced a new advertising service called Offsite Ads, which forces many sellers to participate without an option to opt out. Etsy will pay the advertising costs to promote listings on multiple internet platforms such as Google, Facebook, Instagram, Pinterest, and Bing. When a shopper clicks on an online offsite ad featuring a […]

Unlock Synergies Between SEO and Advertising on Amazon

Unlock Synergies Between SEO and Advertising on Amazon

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in […]

Miva Partners with Email Marketing Solution Sendlane to Help Online Merchants Drive Sales

Miva and Sendlane Partnership

Miva merchants can now benefit from a new partnership between the ecommerce platform and email marketing solution Sendlane. While email marketing is a significant revenue driver for some online sellers, many merchants struggle to execute compelling and profitable email campaigns. This partnership brings Sendlane’s powerful email marketing automation and Miva’s flexible ecommerce platform together, giving […]

4 Tips for Boosting Your E-Commerce Conversions

Woman shopping online on tablet

If you’ve been in business long enough, you already know the value of innovation to the bottom line. No doubt, your enterprise has to undergo numerous changes to stay alive. With digital transformation being the order of the day, you will have to make the transition toward e-commerce. Sure enough, online transactions will become even […]

Get Ahead of The Competition on eBay and Amazon in 2020

eBay Marketplace

Getting ahead of the competition on marketplaces, such as eBay or Amazon, isn’t the same as it used to be. These big ecommerce platforms are major sources of revenue for many sellers. However, the rules of the game have changed. The reason for this is first of all the fact that the battle for customer […]

ChannelAdvisor to Host AutoCommerce 2020 in North Carolina

ChannelAdvisor Corporation, a leading provider of cloud-based ecommerce solutions that enable brands and retailers to increase global sales, will host AutoCommerce 2020, a premier training and networking event for automotive brands, distributors, demand partners, and retailers, on January 23-24, 2020 at its corporate headquarters in North Carolina. Registration for AutoCommerce is open to automotive brands […]

Shopify Expands Ad Buying Tools with Microsoft Advertising Integration

Shopify Microsoft Advertising

Shopify merchants can now reach a whole new segment of customers by buying digital ad campaigns within Shopify Marketing that appear across the entire Microsoft Search Network, including Yahoo and AOL. To enable this feature, users simply click “create campaign” inside Shopify Marketing and connect their Microsoft Advertising account directly to their store to reach […]