The Impact of Online Reviews on SEO

SEO Browsing

While part of any successful search engine optimization (SEO) approach is often overlooked, reputation management is being taken into consideration more strongly than ever before. In reality, 93% of consumers use online reviews in determining their buying decisions. Search engines such as Google are extremely capable of following consumer trends, the manner they look for certain […]

How The Coronavirus Pandemic Affects Sales on Amazon


With more than 3,700,000 worldwide, the Coronavirus pandemic has taken a toll on the lives of numerous people. But the COVID-19 crisis is not only a question of health but also an economic challenge. In the U.S., over 24 million Americans filed for unemployment benefits until the beginning of April and many companies fear that […]

Google Removes AdSense Apps From iOS and Android

Google AdWords

Last July, Google announced it would be changing the mobile experience of AdSense for publishers by discontinuing the stand-alone mobile apps on iOS and Android. The company acknowledged that more than one-third of users were using mobile apps to check on their advertising revenue. However, Google also believed moving the reporting tool to a web […]

Alibaba Group’s Tmall Drives Innovation For Beauty Brands After COVID-19

Tmall 2020 Beauty Awards

Alibaba Group’s B2C ecommerce platform Tmall outlined plans this week to aid beauty and personal-care brands pick up the pace of growth and digital transformation as they deal with the consequences of coronavirus (COVID-19) to their business. After the launch of Alibaba’s Spring Thunder Initiative, which seeks to assist small to mid-sized enterprises manage the […]

Boosting Brand Awareness of an Ecommerce Venture

Boot Brand Ecommerce

Businesses that are looking to become sustainable need to focus more on just a sheer number of sales. In the world where trends are dictating where one spends his or her money, it is imperative to have a presence on as many different channels as possible. Brand awareness plays a prominent role, and it can […]

Shopify Email Now Available Globally For Free to All Customers Until October 1

Shopify Email

Last year Shopify released Shopify Email to a select group of invited merchants, a new marketing tool to help online merchants build customer relationships. This week, Shopify made the email service available to all of its merchants around the world. To further support businesses during this challenging time, Shopify Email will be free until October […]

LiveChat Launches Apple Business Chat to Natively Communicate on iOS Devices

LiveChat Apple Business Chat

LiveChat customers can now use Apple Business Chat to communicate directly with companies using the Messages app on Apple products. “We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are and when they want, using Apple products. Businesses that use LiveChat can easily […]

UPS Hosts Digital Marketing Webinar to Help Small Businesses Navigate COVID-19 Crisis

UPS to host digital marketing webinar

With the coronavirus emergency keeping many people at home, UPS will hold a webinar designed to help small businesses adapt and transform marketing strategies to digital. The free webinar will be held at 1 PM (EDT) on Thursday, April 16. UPS and digital experience agency Econsultancy will discuss strategies to convert marketing, commerce, and customer […] Launches Free Video Maker App For Shopify Merchants Video Maker App for Shopify Stores has launched a new video marketing tool that is free for all Shopify merchants, and the Video Maker app is now the top pick recommended on the Shopify App Store. The new app allows Shopify merchants to quickly and easily turn product images into engaging marketing videos used to target customers and grow […]