Survey Shows International Purchases Will Fall by 24% Because of COVID-19

Whistl

U.K. delivery management company Whistl has found that international online purchases in key markets will fall as a result of COVID 19.

The recent survey of consumers in the U.K., U.S., France, Germany, Ireland and Australia were asked about the impact of COVID 19 on international online purchases with 24% saying they will decrease buying online from international retailers in next 12 months, 61% will remain the same and 15% likely to increase.

On a country by country basis the % decrease in purchases from international online sites over the next 12 months by country surveyed:

Whistl decrease in purchases country by country

Germany, the U.K. and Ireland are the least likely of the surveyed countries to allow the Coronavirus to impact their views and will continue to buy from abroad.

In contrast, U.S. online shoppers have been affected by the Coronavirus the most, with a third saying they are unlikely to continue buying from abroad.

The U.K. and Irish Shoppes Less Likely to Reduce Spending

The U.K. (45%) and Ireland (42%) are the most resilient countries and are much less likely to reduce their spending from all other countries because of the Coronavirus.

Whistl less likely to buy

Significantly fewer in Ireland (53%) and Germany (53%) have stopped buying from all other countries because of Coronavirus.

Whistl country by country stopped buying

“Our snapshot of consumer attitudes to international online shopping as a result of COVID 19 highlights some interesting trends for online etailers around the world. It shows for example that if you are exporting to the U.S., it will be harder to make a sale and a greater effort is needed to build trust and confidence with this consumer than, say to, one in Germany.”

 

Melanie Darvall, Director Marketing & Communications, Whistl

“Overall, it reinforces the need to understand the country by country dynamics when selling internationally,” Darvall added. “Etailers should keep up to date with market changes through their delivery partners who as well as understanding the logistics of delivery are also up to speed on changes in consumer demand. Customers of Whistl can keep up to date with our international advice here.”

The Whistl survey took place 25th – 29th March 2020 with a representative sample of 200 from each country.

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