Study Shows Social Influencers Are Replacing Traditional Ad Agencies

Social Influencer

Brands are using social media influencers more than traditional creative agencies to sell their products, according to the historical data released by IZEA Worldwide, Inc., an online marketplace that connects marketers with content creators.

The data, which includes the rates of micro-influencers and celebrities, showed the average costs for sponsored blog posts, Instagram posts, Facebook posts, Tweets, and YouTube videos, dating back to 2006.

“In 2006 we created the very first influencer marketing platform with the launch of PayPerPost. Since then, we have completed over 3.8 million transactions in different formats across a variety of social media channels. Our experience as a pioneer provides us with a unique and unmatched view of the evolution of the influencer marketing landscape. The space transformed from an experimental component of online marketing to a multi billion dollar industry with real budget dollars.” – Ted Murphy, Founder and CEO, IZEA

Numbers Speak Volumes

According to IZEA’s report, the average cost for a sponsored Instagram photo has swelled 44% from 2018 to 2019.

Instagram logoThe cost of a sponsored blog post, on the other hand, has increased from $7.39 in 2006 to $1,442.27 in the current year. What’s more, the data revealed that the price for this type of content grew significantly from 2016 to 2017, jumping from $726.14 to $1,112.20.

The report also showed that YouTube videos charge four times more than that of the next highest-price form of sponsored content.

Despite the notable increase in the cost of influencer marketing, IZEA found that marketers still consider it more cost-effective than a traditional advertising agency that charges way more to produce quality content—from the conceptualization and hiring of a model and a photographer to finding a location and retouching an image.

Do you agree that social media influencers have replaced ad agencies in the heart of a marketer? Share your thoughts in the comments below or join our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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