Square Online Store Sellers can now dispatch delivery drivers for orders placed directly on their website, the company announced today. With the new On-Demand Delivery service, Square Online Store sellers can dispatch a courier through delivery partners for orders from their website.
Traditionally, to enable delivery most sellers list their menu on food delivery platforms because the restaurant doesn’t have their own couriers. This approach is often expensive because these platforms charge a commission to fulfill the delivery for each order.
With On-Demand Delivery for Square Online Store, sellers can take control of their fulfillment process by offering delivery to their loyal customer base directly from their own website.
When an order is placed on the seller’s online store, a courier from the restaurant’s delivery partner is dispatched to the business location, picks up the order, and delivers it to the buyer. The buyer receives text updates with links to live maps to track delivery progress.
Sellers pay a flat fee of $1.50 per order to Square, plus a fee to their delivery partner that is calculated in real-time based on distance and other factors. Sellers can pass this fee entirely to the buyer or offer custom delivery promotions. When applied across hundreds of delivery orders each month, sellers can save a significant amount on per-order costs.
Additionally, when buyers place an order through Square Online Store, sellers receive their contact information in the Square Customer Directory and are able to maintain sales history for those customers. When paired with other products like Square Marketing and Square Loyalty, sellers can strengthen customer relationships, create open lines of communication, and incentivize patrons to keep coming back.
How To Get Started With On-Deman Delivery
Sellers can get started with On-Demand delivery powered by Postmates now, with additional delivery partners coming soon, Square said.
Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales. Plus, Square is also waiving dispatch fees until July 1, 2020. Full terms and promotional details are available here.
On-Demand Delivery is just the latest feature Square has built to help sellers take their business online. By using Square Online Store, sellers can fulfill orders however it makes the most sense for their operation – whether that’s via curbside pickup, shipping, local seller powered delivery, or working with delivery partners.
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