Data-driven marketing platform for eCommerce retailers Springbot announced they have closed on $15 million in funding led by North Atlantic Capital with participation from existing investors TechOperators, TTV Capital, Harbert Growth Partners, TechSquare Labs, Forte Ventures and Silicon Valley Bank.
The company will use the funding to continue developing innovative solutions that support the growth objectives of small- to medium-sized eCommerce merchants.
“Our success is directly attributable to the dedicated Springbot team and their passion to help SMB retailers succeed. We will continue delivering advanced products and solutions for merchants to fuel and grow their retail business. We appreciate the continued confidence from our investment partners and welcome North Atlantic Capital to the Springbot team.”
Brooks Robinson, Springbot Co-founder and CEO
SMB Digital Marketing
Since Springbot was founded in 2012, the company established itself as a leading marketing automation platform for small- and medium-sized retailers by providing tools and resources typically only available to large merchants.
It has helped level the playing field for SMBs against the large eCommerce retailers by establishing relationships and platform integrations with SMB focused eCommerce shopping carts such as BigCommerce, Magento, Shopify, and most recently WooCommerce.
And earlier this year, Springbot launched Springbot Exchange, a data co-op created for SMB retailers. Springbot invested significantly in new technology development and partnerships to launch the unique service.
Customers have reported notable success with the first two Springbot Exchange features, Audience Expander and On-site Abandonment, and the company plans additional features for 2019.
“Using the Springbot platform and joining the Springbot Exchange has already made a significant impact on my business. We have seen a 10X return on investment. Springbot has helped me take my business to heights I did not think were possible.”
Amber Marker, founder of motherhood-inspired apparel line Declan + Crew
In an ever-growing and crowded field of SMB eCommerce retailers, it is vital that small business operators use the latest digital marketing technology.
Often, small businesses lack the technical knowledge or time to invest properly into digital marketing.
Springbot tries to bridge that gap by automating many marketing tasks allowing small business owners to focus on product development, customer service, and fulfillment.
This new funding should help the company improve its offerings to better service small and medium-sized online retailers.
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