Most small business online retailers dream of having the marketing data and resources of the big guys like Amazon, Walmart, Target, etc.
What if they could?
Springbot launched a service called Springbot Exchange that provides retailers access to data and resources typically only available to large retailers.
Audience Expander, the first available feature of Springbot Exchange, helps digital eCommerce marketers access new audiences and expand the reach of their existing marketing efforts.
The company explains the new service this way:
“Audience Expander algorithmically matches a retailer’s anonymized customer data to identify look-alike prospects in Springbot Exchange. Automated email marketing campaigns are then sent to the consumers most likely to engage with the retailer’s brand. Privacy and security are enabled by managing the retailer’s access to the look-alike audience information. Retailers are only provided the prospect’s details when the consumer engages with the campaign. In addition, any Springbot Exchange participating retailer’s information is anonymized.”
What this means is that users of Springbot Exchange gain access to data from participating Springbot retailers and from a data pool provided from Springbot’s partner connections.
Essentially a pool of eCommerce businesses share marketing data to help each other find new audiences and customers. But it is shared in a responsible way to not invade consumer privacy or share sensitive businesses data between retailers.
This new service has been in beta since Q4 2017 with strong results and positive feedback.
“As an independent retailer, finding new and effective methods for attracting new customers is critical for growth. Having access to Springbot Exchange and Audience Expander has helped us step up our marketing. When applying look-alike audiences to our campaigns, we have been reaching prospects who were previously unavailable to us.”
Kathleen Plate, founder & CEO of Smart Glass Jewelry
Throughout 2018, Springbot plans to roll out more features for Springbot Exchange to help online retailers expand their audience and improve marketing campaigns.
With so much noise around social media’s failure to control rogue marketing or privacy concerns, this appears to be a good time for online retailers to look at other marketing options as social media companies roll out new policies that may severely change the way marketers use those platforms.
Are you looking for options to supplement social media marketing? Could Springbot be such an option? Head over to our Facebook Discussion Group or use the comments section below.