How a Slow Website Affects Your Bottom Line

slow page load times

Page loading time is a crucial part of any website user experience. Although certain factors like aesthetic design, functionality and even content to web pages can certainly affect its speed.

Unfortunately, website visitors value speed more than anything else. Additionally, your site’s page loading time is also an important factor that can determine your site’s ranking in search engines.

According to Forbes, one recent study on the Tagman blog said that there is a substantial correlation between speed and sales. According to the study, a one-second delay in page load time can result in a 7% decline in sales.

Facts and Stats About Loading Time

page load time

• 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
• 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
• 38% of mobile internet users say that they’ve encountered a website that wasn’t available.
• 47% of consumers expect a web page to load in 2 seconds or less.
• 40% of people abandon a website that takes more than 3 seconds to load.
• A 1-second delay in page response can result in a 7% reduction in conversions.
• If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.

Slow websites affects online sales

“A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions”

A study conducted by showed that site visitors are likely to leave sites that are taking too much to load.

Today’s online users don’t expect pages to take at least 8 seconds to load, and they are must be highly interested in the site just to stay for a few more minutes.

Forbes also reported that the page speed greatly affects your landing page overall experience, thus making your ranking suffer in the process.

Do you also feel the same way with a slow website? Share your thoughts down below

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For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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