Shopify Releases Thanksgiving Day Sales Insights

This year Shopify is releasing interesting insights into sales data from their 600,000 plus merchants. While this is metadata, it still is an interesting look at what and where SMB merchants are selling.

Highlights

  • Shopify merchants generated more than $250 million USD in total sales during Thanksgiving.
  • Shopify merchants generated nearly $465,000 USD sales per minute at the peak during Thanksgiving.
  • Shopify merchants generated over $17 million USD sales per hour at the peak during Thanksgiving.

Top 10 purchasing states in America during Thanksgiving were:

  1. California
  2. Texas
  3. New York
  4. Florida
  5. Illinois
  6. Pennsylvania
  7. New Jersey
  8. Ohio
  9. Georgia
  10. North Carolina

$82.27 USD was the average price of a shopping cart order price during Thanksgiving

Top selling product categories in California during Thanksgiving:

  1. Shirts & Tops
  2. Pants
  3. Coats & Jackets
  4. Dresses
  5. Shoes

Fun fact: Bird & wildlife accessories were in the top 30 categories in California.

Top selling product categories in New York during Thanksgiving:

  1. Pants
  2. Shirts & Tops
  3. Coats & Jackets
  4. Dresses
  5. Shoes

Fun fact: Lingerie was in the top 10 categories in New York.

Top selling product categories in Texas during Thanksgiving:

  1. Shirts & Tops
  2. Pants
  3. Coats & Jackets
  4. Dresses
  5. Shoes

Fun fact: Coordinated outfit sets were in the top 10 categories in Texas

Geographies

Top 10 purchasing countries during Thanksgiving were:

  1. United States
  2. Australia
  3. United Kingdom
  4. Canada
  5. Germany
  6. France
  7. New Zealand
  8. Ireland
  9. Spain
  10. Denmark

Top 10 purchasing cities in the world during Thanksgiving were:

  1. London
  2. New York
  3. Brooklyn
  4. Los Angeles
  5. Toronto
  6. Chicago
  7. Singapore
  8. Houston
  9. San Francisco
  10. Portland

Product Data

The top 5 selling product categories globally during Thanksgiving were:

  1. Shirts & Tops
  2. Pants
  3. Coats & Jackets
  4. Dresses
  5. Shoes

Shipping Data

21.2% of orders during Thanksgiving will be shipped cross-border (internationally)

How did your business do on Thanksgiving? Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

And don’t forget to follow us on FacebookTwitter, and LinkedIn to stay up to date with important news and business insights for your online retail business.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.