This year Shopify is again providing sales data over the Thanksgiving/Black Friday/Cyber Monday weekend. The Shopify’s data below reflects the first 12 hours of Thanksgiving sales from the 1 million+ merchants on their platform.
Record-breaking sales from Shopify’s merchants demonstrate that this holiday shopping season has become a global movement, changing the way consumers buy and how brands sell.
As consumers around the world are looking for more choices when it comes to their holiday shopping, over one million independent and DTC brands on Shopify are meeting their needs.
Global data to-date from Shopify merchants during Thanksgiving shows:
$346,000+ USD: peak sales per minute which occurred at 11:01AM ET
66%: sales being made on mobile, with the remaining 34% being made on desktop
Apparel & Accessories: top product category, with Health & Beauty close behind.
New York: top-selling city, with Los Angeles and London following.
$78.66 USD: the average cart price
Highlights from Shopify merchants in the US:
$83.62 USD: the average cart price in the US
10:00 AM ET: peak sales hour in the US
Highlights from Shopify merchants in Canada:
$95.43 USD: the average cart price in Canada
10:00 AM ET: the peak sales hour in Canada
What do you think about the data Shopify is providing?
Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
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