Shopify and Walmart partner to launch a channel enabling Shopify merchants to sell their products on Walmart.com.
This marks the first time Walmart has partnered with a commerce platform empowering small to medium-sized businesses to sell through its online marketplace.
According to Walmart, over 120 million Americans visit walmart.com every month, discovering and buying an increasing breadth of products offered from a wide range of categories and businesses.
Shopify’s new Walmart channel will enable Shopify merchants to get their products in front of these buyers from one of the world’s largest retailers, helping them expand their reach and drive sales.
“By partnering with Walmart, we will be able to connect merchants with consumers across America within a trusted marketplace, helping merchants drive new sales while consumers discover new products they’ll love,” said Satish Kanwar, Vice President of Product at Shopify.
Fresh Opportunity Now Open To U.S. Shopify Merchants On Walmart.com
Starting now, Shopify merchants across the U.S. will be able to apply to sell on Walmart.com’s Marketplace website.
If approved, they’ll be able to connect their Shopify store to their Walmart Seller Account, enabling them to quickly and easily sync their product catalog and create product listings on Walmart.com.
By the end of this year, Shopify expects 1,200 merchants to sell through the Walmart marketplace. By activating the Walmart channel through Shopify, merchants will get access to the following:
Inventory and order management from within Shopify – Shopify will automatically keep merchants’ products synced with Walmart.com, making it easy to track products, orders, inventory, and fulfillment right from within Shopify.
Bulk editing marketplace listings – Shopify’s Walmart channel allows merchants to add and manage product information in bulk, all from one place, when connecting to Walmart.com. This saves merchants time and effort when listing many different products and product variants.
No additional monthly fees – Unlike other marketplaces, Walmart Sellers don’t pay any fees to list their products on Walmart.com. They’ll only pay referral fees when they make sales.
New Sales Channels Will Bring More Marketplace Merchants To Walmart.com
Walmart’s online business has been growing as it tries to catch up to Amazon in online commerce.
Focusing on a single online entity and expanding services to better compete for marketplace sellers that prefer a fulfillment solution should give Walmart the ability to attract independent sellers and expand online inventory with unique brands and items on walmart.com.
This new integration with Shopify is another piece to the Walmart online commerce puzzle as it continues to build on the growing success of walmart.com.
“The U.S. ecommerce business grew 74% in total last quarter, and growth in marketplace outpaced the overall business even as first-party sales were strong. As we launch this integration with Shopify, we are focused on U.S.-based small and medium businesses whose assortment complements ours and have a track record of exceeding customers’ expectations,” said Jeff Clementz, Vice President, Walmart Marketplace.
For Shopify merchants, the ability to integrate with one of the fastest-growing marketplaces and one of the world’s largest omnichannel retailers should be and an enticing opportunity.
The Walmart.com integration for Shopify merchants is now available in the Shopify App Store.
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