This new feature will make it easy for customers to speed through checkout, track their order and shipment details, and rediscover brands they love.
Shop helps businesses sell more by making it easier for customers to buy. From product discovery to package delivery, Shop takes care of the little extras, making online shopping more personal and convenient for your customers.
Nearly a quarter of U.S. shoppers have admitted to abandoning their carts because the checkout process was too long or too complicated. By utilizing a fast and intuitive checkout experience, it will help merchants save a lot of sales that other otherwise would have been lost.
All purchases through Shop are powered by Shop Pay, Shopify’s fastest accelerated checkout experience. The ecommerce platform claims they have seen conversion rates improve by up to 18% for returning customers after an online merchant enables Shop Pay.
Shop unlocks these step-change improvements into a store’s checkout without requiring any changes to the actual storefront. Once a store owner flips the switch to activate Shop Pay, the option for accelerated checkout will be available to all customers.
As customers complete their initial purchase on any Shopify hosted store with Shop Pay enabled, they’ll see an option to save payment details to Shop Pay.
During future purchases, the option to check out with Shop Pay is shown immediately to every customer who has already saved their information.
And once they download Shop, customers will receive personalized product recommendations based on their purchase history.
Customers Will Return Faster
As the average cost to acquire a customer has risen substantially in recent years, Shopify is working to help keep customers returning to each merchant.
Repeat purchases are often where businesses make a profit and Shop gives independent businesses a new channel that automatically recommends products to their existing customers.
Shop drives branding through in-app recommendations that circle customers back to each Shopify merchant’s store.
A user’s Shops tab acts as a personalized shopping feed that populates with product picks, special deals, and new arrivals based on their purchase history and the brands they follow on Shop.
The benefit for Shopify merchants is that Shop does a lot of digital marketing and retargeting without the store owner having to lift a finger.
Shop Supports Local Businesses
The coronavirus (COVID-19) crisis has forced hardship on small businesses, many of which serve as cornerstones for the economy and their local communities.
Another unfortunate side effect is that customers are uncertain about whether businesses are open, and if orders will arrive on time.
One way Shop helps small businesses is by showing customers if your business is nearby and if the store offers in-store or curbside pickup.
Now, customers can find businesses in their area and opt for local pickup in case they’d rather not wait for delivery.
Shop also helps boost buyer confidence with Shop Facts, a feature that highlights relevant signals of trust wherever a business appears in the Shop app. Without having to ask, customers will know that your business is still active and shipping orders quickly.
There are no settings to adjust as Shop Facts automatically displays details that strengthen customer trust. Once an order is on its way to a customer, Shop helps maintain that trust by providing transparent order and shipment information.
Shop Builds Customer Satisfaction
Customers want to make sure they get the product they paid for, but tracking orders can be frustrating. Email inboxes are crowded and businesses use a wide variety of carriers.
This combination has made it tricky for customers to get a clear view of the delivery status for all of their current orders.
Shop gives customers accurate and timely updates on everything they order, across all online stores, from a single location.
Shop syncs with a customer’s email to track their orders, so they don’t need to fumble around in their inbox, looking for order numbers or tracking info.
Customers also get a fully transparent look at when their shipment will arrive through Shop’s live map view and rich notifications. Shop helps set the right expectations and provides customers with peace of mind every step of the way.
Most important for businesses, a customer’s curiosity is less likely to result in a support ticket if they can answer “Where’s my order?” right from their Shop app.
However, if needed, customers can quickly pull up their receipt and order details in Shop, which helps reduce back-and-forth questions and makes support conversations more productive.
Shopify Building a New Way to Shop
Shop is a first-of-its-kind shopping companion that helps level the playing field for independent businesses—all for no additional cost to small businesses or their customers.
Shop lays a solid foundation for the cart-to-home and product discovery experiences that are already beginning to redefine modern commerce.
As customer expectations continue to climb, Shop will help you keep pace by handling the little details that turn first-time buyers into loyal customers.
Shopify believes their commerce platform makes it simple for anyone, anywhere to sell their products, and Shop will make it more convenient for customers to buy from independent small businesses.
Shop is available for download today for iOS and Android.
If you like to talk about this story
Please head over to our Facebook Group for Small Business Sellers and interact with other small business owners.