Shopify Introduces New Email Marketing Tool

Shopify recently launched Shopify Email, an email marketing tool designed to help entrepreneurs build meaningful relationships with their customers in an increasingly crowded commerce landscape.

Last year, the Canadian ecommerce company made digital marketing easier and consolidated the tools every business needs in one place with Shopify Marketing, so that you don’t have to be a marketing expert to run campaigns and build your business.

Now Shopify Email is available to select merchants, and rolling out widely early next year. This tool allows you to create, run, and track email marketing campaigns natively inside Shopify Marketing.

Simplifying the Creation of Marketing Campaigns

Using highly customizable email templates, existing brand assets, and product content from your store, creating your next marketing campaign is extremely easy. Additionally, you can send emails using your domain name with virtually no setup required.

Shopify Email includes campaign analytics you need to measure your success, including email open and click through rates, plus the number of products added to carts and purchased.

Built using the marketing app extensions launched in 2018, Shopify Email is one of many marketing apps available within Shopify. The company partnered with the largest advertising platforms to enable its customers to run ads on Facebook, Google, Microsoft, and Snapchat.

By opening up its APIs, Shopify has allowed third-party marketing apps, including Seguno, Omnisend and SMSBump, to integrate into its platform so that you can run a variety of marketing campaigns easily.

“As we continue to support you on your entrepreneurial journey, we want to provide you with a powerful back-office so that you can focus on building lasting relationships with your customers and growing your business, without any technical or marketing expertise. For our third-party app developers, we’re excited to extend marketing capabilities with more workflows and deeper customization features for our one million merchants around the world.”



Have you ever used Shopify’s suite of marketing tools for your business? 

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READ MORE: Shopify Expands Ad Buying Tools with Microsoft Advertising Integration

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