Sears is Back in Business with Smaller Stores

Sears Holdings

After filing for bankruptcy six months ago, Sears is all set to open small stores called Sears Home & Life that will focus on home goods.

The retailer announced recently that it will open three stores this May in Anchorage, Alaska; Overland Park, Kansas; and Lafayette, Louisiana.

Unlike the existing Sears department stores which measure more than 100,000 square feet, the new ones will be smaller, measuring only about 15,000 square feet.

“We are here to serve these communities and this is part of our strategy to maintain a presence in markets where we have right-sized our footprint. Sears Home & Life supports our strategic plan to become a stronger, more profitable business and these test stores will enable us to learn and improve as we move forward.” – Peter Boutros, Chief Brand Officer, Sears and Kmart

Since emerging from bankruptcy, the company’s goal aligns with building small-format stores that sell appliances, tools and mattresses, as well as expanding its existing brands. Its DieHard battery brand will be expanded into new categories for lawn and garden equipment, which will be available in the new stores too.

Sears is also selling its brands beyond its stores. It’s been selling more Kenmore appliances on Amazon and offering installation services for tires purchased on the eCommerce platform.

The retailer has managed to keep 220 Sears and 205 Kmart stores open after its former CEO and now chairman, Eddie Lampert, bought the company’s assets for $5.2 billion.

What do you think of the retail chain’s post-bankruptcy strategy? Share your thoughts with us in the comments below or over in our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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