This year, there is no shortage of companies announcing big weekends during the Thanksgiving weekend which includes Black Friday and Cyber Monday.
All signs lead to a prosperous holiday season for small to medium sized businesses using platforms and marketplaces which report sales. The latest company to give us an insight of the past weekend is marketplace Pricefalls.com.
Here is the Press Release from Pricefalls
Pricefalls LLC, an online marketplace reaching millions of shoppers and providing a robust revenue channel for 1,300+ retailers and 15MM products, announced record performance for Thanksgiving through Cyber Monday. The technology powering this performance is from PFTech.co SaaS offering.
Key performance statistics for the five-day period:
- Cyber Monday & Month of November: Marked the single largest day & month for sales and net revenue in company history.
- Increase of 23% in Gross Merchandising Sales (GMS) and 32% in Net Revenue (NR) for the five day period (YoY): Average represents a day high of 62% (GMS) growth.
- Top Selling Categories: Home Improvement & Tools, Apparel, Home & Living, and Jewelry & Watches alongside traditional Consumer Electronics.
- Marketing Efficiency Up 12% (YoY). PFTech enabled Pricefalls to deliver a 50% increase in traffic with less cost through consumer-shopping engines, social and affiliate networks.
“Holiday 2017 was a success for Pricefalls from a top and bottom line perspective,” said Tony Chvala, COO & CMO of Pricefalls & PFTech. “We executed a merchandising strategy focused on promoting unique products not widely found elsewhere. This not only drove profitable growth but resonated with new customers to Pricefalls.”
Pricefalls’ sister division PFTech is the driving force powering the growth. Its SaaS modules ingest retail partners’ product feeds in any format while extracting rich content, optimizing not only to Pricefalls but into standard formats for additional channels.
“Exceptionally flexible technology allowed us to expand our catalog while greatly enhancing the customer experience,” said Elliot Moskow, CEO & Co-Founder of Pricefalls & PFTech. “We are encouraged by the performance this holiday and the traction of newly launched PFTech.co.”
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