Online Platforms Removed Over 3 Million Listings for Trafficked Wildlife

Coalition To End Wildlife Trafficking Online

Online technology companies in the Coalition to End Wildlife Trafficking Online reported removing or blocking over 3 million listings for endangered and threatened species and associated products from their online platforms to date.

These listings included live tigers, reptiles, primates, and birds for the exotic pet trade, as well as products derived from species like elephants, pangolins, and marine turtles.

Offline and in the Wild a report released about progress made by companies involved in the World Wildlife Fund (WWF), TRAFFIC and International Fund for Welfare (IFAW)-convened coalition, finds that efforts taken by these companies are helping to shut down the cloud-based trade routes cybercriminals rely on for exploiting wildlife.

“eBay has been fighting online wildlife trafficking on our marketplace for over a decade. We’re collaborating with government agencies, NGOs, industry peers and members of the eBay community to help us enforce our Animal and Wildlife Products policy in alignment with the Coalition’s wildlife policy framework, and it’s working. In 2019, we blocked or removed over 165,000 listings globally that are prohibited under this policy.”


Mike Carson, Director of Global Policy and Regulatory Management at eBay

The Coalition’s progress has resulted from strengthened wildlife policies, an increase in staff ability to detect potential illegal wildlife products and live wild animals, regular monitoring and data sharing from wildlife experts, reports sent in by volunteers through the Coalition’s Wildlife Cyber Spotter Program, enhanced algorithms – thanks to crucial search word monitoring and collation – and shared learning.

“Criminal networks are taking advantage of internet platforms at the expense of the rarest species nature has to offer. But the vastness of the internet presents a challenge for law enforcement to regulate. The online companies in our Coalition now have the smarts and tools to fight back against wildlife trafficking online, and can help ease the burden on law enforcement.”


Crawford Allan, Senior Director for TRAFFIC at WWF

Illegal Wildlife Trade Moved Online

The Coalition to End Wildlife Trafficking Online was born out of the global proliferation of internet access and resulting shift in illegal wildlife trade transactions from physical to online markets.

The vast number of listings removed by the Coalition’s second anniversary demonstrates both the long-term effectiveness of the partnership and the continued commitment of the companies to prevent wildlife trafficking on their platforms.

“Uniting online technology companies is critical in the fight against wildlife cybercrime as wildlife traffickers are abusing the anonymity of the internet to exploit endangered wildlife. Tragically, you can find elephant ivory, pangolin scales, live tiger cubs, live birds and reptiles, and more, all for sale on your smartphone. The online technology companies are a core part of the solution as they are able to work at an unprecedented global scale and disrupt illegal wildlife trafficking.”


Tania McCrea-Steele, International Project Manager, Wildlife Crime at IFAW

In addition to blocking or removing illegal wildlife trade-related information, Coalition companies have launched user engagement initiatives to promote wildlife conservation reaching millions of internet users.

“Wildlife crime is a widely recognized global problem which demands a global solution. The Coalition provides a platform for online technology companies to contribute to this solution together. At Alibaba, we share our lessons learned and continuously learn from other Coalition members on how to better curb and prevent wildlife trafficking online by investing in innovative technology and engaging the public to join the fight for wildlife.”


Siyao, Security Expert at Alibaba

How to Help

Individuals can join the fight against wildlife cybercrime and support the efforts of the Coalition to End Wildlife Trafficking Online by not buying wildlife products and reporting suspicious wildlife listings online to companies.

Prohibited wildlife products found online can be flagged for removal at

WWF, IFAW, and TRAFFIC train citizen science volunteers on how to identify prohibited wildlife products online through the Coalition’s Wildlife Cyber Spotter Program.

So far, Coalition Cyber Spotters in the U.S., Germany, and Singapore have flagged over 4,000 prohibited listings for sale online.

These listings have been removed in real-time by Coalition company enforcement teams.

Through the program, Cyber Spotters have helped uncover new seller keywords and identify wildlife trafficking trends that have helped companies’ ongoing monitoring efforts.

Interested individuals can sign up for the Wildlife Cyber Spotter Program at

About the Coalition to End Wildlife Trafficking Online

The Coalition is comprised of 34 companies including Alibaba, Artron, Baidu, Baixing, eBay, Etsy, Facebook, Google, Huaxia Collection, Hantang Collection, Instagram, Kuaishou, Kupatana, Mall for Africa, Leboncoin, letgo, Microsoft, OfferUp, OLX, Pinterest, Qyer, Rakuten, Ruby Lane, Sapo, Shengshi Collection, Sina Weibo, Sougou, Tencent, Tortoise Friends, Wen Wan Tian Xia, Zhong Hua Gu Wan, Zhongyikupai, Zhuanzhuan and 58 Group and jointly convened by WWF, TRAFFIC, and IFAW.

Do you think tech companies are doing enough to help fight the illegal trafficking of wildlife?

Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

Follow us on FacebookTwitter, and LinkedIn to stay up to date with relevant news and business insights for your online business.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.