Today we are excited to announce the initial launch of a new and innovative eCommerce company looking to revolutionise the industry in way never seen before. That company is Violet and they have an ambitious 2nd half of 2018 planned!
Violet is seeking to power the world’s first commerce graph by creating a unified API that works for any product on the Internet. This may sound ambitious but after speaking with Brandon Schulz the CEO of Violet, he sounds extremely confident that they can do exactly that.
“Violet aims to become the missing puzzle piece between eCommerce platforms and today’s most popular apps where people are spending their time. We simplify how and where people buy products by enabling the purchase of any product online with one click. This means seamless purchasing for any product via social, voice, AR, VR, messaging, or other types of apps.” Brandon Schulz, CEO, Violet
When we take a look at the current state of eCommerce and the buyer and seller journeys we see that: Merchants are currently spending insane amounts of time and money to direct consumers to their websites, one-off sites where people don’t want to be in the first place.
Because merchants are not developers, they generally use one of a dozen plus eCommerce platforms, like Shopify, which use their own proprietary API to handle the transaction. It’s clear that social media and other apps are where consumers are spending their time, and that these platforms, under the threat of Amazon, have been exploring Carts (aka in-app purchasing) at various stages of maturity.
The problem is, these platforms do not have any products they can sell. 90% or so of the products on the internet are housed in 15+ different eCommerce platforms. This is effectively a giant gap between two tectonic plates that make up the internet.
At the same time, consumers have also grown accustomed to the Amazon way – one click buying, voice-assisted purchases and an all-around seamless simple purchasing process. That’s where Violet comes in.
Violet Makes The Complicated Simple
Violet has integrated, ingested, and unified into a proprietary system all of the leading eCommerce platforms (Shopify, Magento, Big Commerce, Ecwid, SAP Hybris, Lightspeed, Volusion, et al) to create one primary API that any developer can build on top of in a universal way.
It is the single source of truth for products. This is huge for tech companies who want to offer as many products as possible but continue to hit the wall of eCommerce confusion.
It’s also huge for merchants whom to-date have been limited to their individual eCommerce platform’s capabilities, which vary and are slow to gain broad app adoption. Simply put, even the small attempts to bridge these gaps don’t scale.
Violet creates a universal API for them to sell in an infinite number of locations where their customers are already hanging out, with a one click native transaction. Each transaction through Violet is natively processed in the original system of record. That means fulfillment on a purchase, no matter where it happens throughout the internet is no different than when someone purchased the product through a seller’s website.
The solution is an API that acts as a distribution center for merchants to sell in an infinite number of locations where their customers are already hanging out, with a one click native transaction.
That is exactly what Violet enables. Each transaction through Violet is natively processed in the original system of record. That means fulfillment on a purchase, no matter where it happens throughout the internet is no different than when someone purchased the product through a seller’s website.
The process also only takes merchants 15 minutes by adding Violet to their eCommerce platform, and the revenue share is controlled by the merchant, allowing them to incentivize and partner with developers.
As of today Violet.io is now live with a waiting list for both developers and merchants. In mid-July, early adopters will be given access to the platform via a private beta, with broader access being rolled out shortly there after on a first-come first-serve basis.
I had the privilege of talking with Brandon and some of the Violet team earlier this week and I am excited to see what Violet will bring when it officially launches, as if it has just half the impact I think it can…it could be an eCommerce game changer.
Let us know what you think in the comments down below or over on our Facebook Group.