The Importance of Instagram Stories in Marketing


Understanding how social media works is essential for a small business to succeed online. One feature that’s currently on the rise is the Stories format.

Instagram has recently taken the Stories option and changed it to suit its platform. As the feature continues to get popular—its increasing usage can bring some big opportunities for brands.

Instagram social media logo

With over 250 million active users of Stories, it’s a powerful way for small businesses to interact with their existing followers and even new leads. Businessmen can turn it into a highly effective marketing channel for your thriving business by applying the right tools and proper techniques.

The ability to add Stories to a users Highlights are most likely to appeal to a younger generation of Instagram users. Several youngsters spend hours carefully curating their photos on their profile pages.

The latest highlighted stories feature will give them a whole other way of personalizing their own pages.

Make the most out of your story

Although it’s challenging to create an effective Instagram story, creating a plan can help you reach out to your target market. You must plan a cohesive story 24 hours before you post it and be aware of the best times to post.

Remember to make an impact in the first 4 seconds of the video. Lastly, make sure to shoot your story vertically. At least 94 percent of smartphone users hold their devices vertically.

Importance of social media in business

Social media marketing is the process of engaging with your target market through social media platforms like Facebook, Twitter, and Instagram.

It’s quite difficult to get the exact formula to achieve a high ROI, but you’ll soon have the advantage if you know how to utilize it.

Are you also one of the millions of Instagram users? Tell us how you feel about using stories to your advantage? Comment down below and share your thoughts.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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