Instagram says it is the best place to connect with friends and interests all in one place – and shopping is an essential, growing part of the Instagram community.
In fact, more than 90 million accounts now tap to reveal tags in shopping posts on Instagram every month.
Today Instagram announced two updates that make it easier to shop on Instagram.
Whether a shopper stumbles upon something they love or are simply in the mood to browse their favorite brands.
Expanding Shopping in Stories
Instagram began testing Shopping in Stories in June, and today they’re rolling it out globally and expanding it to businesses in 46 countries.
Now when Instagram users watch behind-the-scenes Stories from their favorite brands and see something they love, they can quickly tap on a product to learn more.
More than 400 million accounts come to Stories every day to feel closer to their favorite accounts.
And with one-third of the most-viewed stories coming from businesses, Instagram is excited to see how Shopping in Stories enables brands to tell an even deeper story about what’s behind their products.
Introducing Shopping in Explore
Instagram also announced a Shopping channel in Explore that will be personalized to each user.
Topic channels, which launched in June, allow Instagram users to browse across their interests and go deeper on any area they like in Explore.
Now, when a user simply wants to shop for fun, they’ll see a channel dedicated to Shopping posts from the brands they follow and brands they might like.
The Shopping channel in Explore will begin rolling out today and will expand globally over the coming weeks.
Shopping is more than an errand – it’s also about what users discover along the way.
For many people on Instagram, shopping is an entertaining way to get inspired and connect with new and interesting brands.
Instagram will continue to explore the right features and experiences to make Instagram the best place to shop for brands and find inspiration.
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