Advertisements are appearing one after another in the Stories section of some Instagram users as a result of Facebook’s directive to double the volume of ads on the photo-sharing app.
Instagram is currently testing back-to-back ads from different advertisers in hopes of improving the experience of its 500 million active users.
Instagram Insists on Putting User Experience First
According to a report from Adweek, Facebook has made it clear that advertisers’ satisfaction only comes second to that of Instagram users.
It can be recalled that Facebook told Instagram in an executive meeting last year that it has provided the app with valuable resources that helped it expand its global reach. In exchange for this success, the social media giant expects Instagram to direct users back to Facebook.
Back in June, Instagram launched branded content ads, an advertising strategy that allows advertisers to reach a wider audience by promoting their brands through influencers.
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