Instagram Displays Back-to-Back Ads in Compliance With Facebook’s Demand

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Advertisements are appearing one after another in the Stories section of some Instagram users as a result of Facebook’s directive to double the volume of ads on the photo-sharing app.

Instagram social media logoInstagram is currently testing back-to-back ads from different advertisers in hopes of improving the experience of its 500 million active users.

Instagram Insists on Putting User Experience First

According to a report from Adweek, Facebook has made it clear that advertisers’ satisfaction only comes second to that of Instagram users.

It can be recalled that Facebook told Instagram in an executive meeting last year that it has provided the app with valuable resources that helped it expand its global reach. In exchange for this success, the social media giant expects Instagram to direct users back to Facebook.

Back in June, Instagram launched branded content ads, an advertising strategy that allows advertisers to reach a wider audience by promoting their brands through influencers.

What’s your take on Instagram’s back-to-back ads? Let us know in the comments below or over in our Facebook Group.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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