In times of crisis, organizations that exist purely to help other people are not immune to the financial turmoil that the rest of the business world is facing. It has been widely reported that many charities and not-for-profit organizations are currently facing a “perfect storm” in terms of an increase in demands for their services and a decline in financial and volunteer support as fundraising events are canceled and donations dry up.
Now is Not the Time to Stop Communicating
Unlike many businesses, the charity and not-for-profit sector cannot afford to batten down the hatches and prepare to weather the storm by maintaining a lean operation and protecting themselves over the coming weeks and months as we get to grips with the COVID-19 crisis.
This is the time when everything needs to be running at maximum efficiency to ensure they can achieve all of their objectives and continue to help the communities they serve.
While some businesses are scaling back on their marketing activities at this time, this is not something the charity and not-for-profit sector can afford to do. Marketing and communications channels are vital to ensuring much needed financial assistance continues to flow, volunteers continue to be recruited and are called to arms, and clients receive the information they need to receive the support they need to make their way through this and any other potential crisis.
iContact Community Edition
To help charities and not-for-profit organizations navigate their way through challenging times, iContact has announced the launch of iContact Community Edition – a completely free email marketing platform available to charitable and not-for-profit organizations.
Speaking about the launch of the service, John W. Hayes, Marketing Strategist at iContact said:
“All marketing has a cost, even the low-cost marketing strategies, like email marketing and social media activities, adopted my many charitable and not-for-profit organizations. If it is to yield a positive return, it needs an investment in time and effort to create great content, manage subscriptions and followers, and deliver the right message to the right person at the right time.
“When budgets are particularly tight, many smaller charities and not-for-profit organizations, will not see the value in adopting paid-for marketing technologies when they can invest time in less efficient, less professional, less successful, and certainly less compliant (in terms of GDPR and CAN-SPAM) options – like spreadsheets and basic email clients like Outlook or Gmail. This is a shame because the time they take managing their communications via these “technologies” could almost certainly be put to better use.” – John W. Hayes, Marketing Strategist at iContact
iContact Community Edition offers the same easy-to-use email marketing tools, including list management, email design templates, analytics, and industry-leading deliverability enjoyed by their business clients — all backed-up by iContact’s award-winning team of email marketing experts and dedicated resources to ensure charities and not-for-profit organizations are able to make the most out of the email marketing channel, regardless of their current experience.
To learn more about iContact’s Community Edition or to register for the service, please visit their website.
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