We all know the most commonly used terms in SEO revolve around keywords, brainstorming, and the content of a website, which plays a vital role in ranking it. The whole material of a website is based on relevancy, and if there isn’t any, then Google can penalize for providing incorrect information. This happens mostly when people are trying to use keywords more than the percentage described by the webmasters or adding information that is relevant but entirely misleading. These problems can be fixed in a small amount of time and are easy to detect as well.
The next most significant factor for receiving penalties is duplication in content, and there are two reasons why this occurs. If you are running a blog and you reposted your articles, second if you copied material from a site to use on yours. There is a right way of doing everything; no doubt it requires a little bit of effort, but believe me, it’s worth it.
- Don’t Use Same keywords In Every Page
Using the same keywords throughout your website means you are competing with your own self and in this manner, none of your pages will be able to rank properly as they are in constant struggle and are fighting to be on top with similar keywords and almost identical material. You must use different keywords to rank each page of your site and interlink them to assist crawlers and visitors. If they find useful content, they may move to the other page of your website as well.
- Prevent From Using Copied Content
The bond of quality Content and SEO can hurl the ranking of a website. It can only result when you are using the correct method and authentic material. Else, prepare for unrecoverable penalties. This cannot just be the case with you, there are several sites, and many plagiarists waiting to fetch quality articles. Ranked sites do not really care, and they have people who regularly check if somebody used their material or not.
- Add Canonical Element In Your Republished Blogs/Post
Blogs do not go through such penalization issues; they just experience a decrease in their ranks. Still, it’s not a good thing to republish articles if you are running a blog that receives significant traffic every day. Sometimes it becomes essential to update an old blog, and there is an appropriate way of doing it without reposting the same thing that has a repetition of sentences. You can use the Canonical tag to update the blog which will let search engines know that it’s a copy of another page along with its location. In this manner, your blog will not be considered plagiarized, and your site pages will keep their ranks.
Ways to restructure your website
Several online tools can be utilized for this motive. The only problem people have and are facing is the de-rank because of not interlinking pages and by adding unauthentic content. It also decreases the crawl ability percentage of a website, which is the process in which a search engine understands what the site is about, by going through its pages and subpages. Crawlers face difficulty and miss the pages that are not interlinked. Also, if the content contains plagiarism, then this can be a worst-case scenario, so it is better to let the material of your site go through these programs available on the internet:
- Plagiarism Detector
Plagiarism is copying or stealing someone’s content and taking credit for it. If it is protected by copyright law, then it is considered a crime else, it reflects academic dishonesty. There are basically two types of plagiarisms, one that is written directly with an intention and the other which is composed accidentally. There is a chance that the words we use to construct common phrases are already being practiced elsewhere. You won’t know that until you run a free plagiarism checker on your material.
Also, this tool can be utilized to check if the current material of the website is being used somewhere else. It is essential to run a routine check on your content, especially if you have a site that is ranked. Some people even take the whole content of the site to construct theirs, and it is imperative that you report them to Google.
- Grammar Checker
Running a grammar checker becomes compulsory when you are not very good at English, and it can be because it’s your second language. Also, it is used by professionals as well, to take care of their grammatical errors. These tools assist you in removing any extra punctuation marks and fixing spelling errors. According to the news, the future updates for search engines and tools used to enhance content quality will be based on AI. All these programs will check the structure of your content instead of just suggesting word as synonyms.
We all are aware of homonyms, which spell and sound the same but have an entirely different meaning, which makes it difficult for bots sometimes to understand the content of a website while finding relevancy to the terms and creating a search index.