There are lots to be said about Google AdWords. Some entrepreneurs decide to abandon it altogether and focus on entirely different prospects. However, Google Ads can be extremely useful, especially for those who do not have a budget for SEO or hiring influencers.
On top of that, you can also make use of a free Google Ads promo code, since finding those is not a big problem at all.
But regardless of all that, the goal of this article is to get the most out of your campaign. The following step-by-step guide will cover all the basic and most important aspects, so be sure to continue reading.
Bid More Aggressively on Specific Search Phrases
There is absolutely no reason to spend money on underperforming ads. You want to focus entirely on the best, the ones that bring the most returns.
Look at the history of search terms and take the ones with the most search queries.
Identify Best Sellers
One of the most common tips is to look at your ad campaign history and determine the best sellers, which you then pick and adjust the bidding campaign accordingly.
Audit and Optimization
Ads meant for boosting sales will not succeed without a decent optimization of product feed.
Auditing the feed should be one of the first things that you do. Ads have their own algorithm and even the smallest amount of missing information could lead to a lot of negative things. You risk paying more for each click, and it is possible that some of your ads will not reach potential customers.
Finally, keep product titles in check and do not stuff descriptions with too many keywords.
Keep Mobile Users in Mind
People who do their shopping on mobiles have different behavior. It should not be that surprising when you consider what’s in front of you when browsing on desktop and when you browse on a mobile device.
Of course, it is not a given that you will have enough resources to spend on mobile optimization. The biggest companies have dedicated teams for that.
Nevertheless, mobile users are a big chunk of traffic, so never neglect them.
Seasons and Trends
Another untapped market is seasonal offers and trends. When you are planning your next move, consider how you can adjust the ads in accordance with upcoming holidays and seasons.
A good example would be footwear. Flip flops sell like crazy during summer, but hardly anyone buys them in winter.
Thus, if you feel like your ads would not bring much profit during a particular period, consider reducing them. Though do not get rid of them completely, since you still want to have at least some presence.
It takes a lot of time to master every little bit of marketing, especially if you have not had a lot of experience with anything similar.
Google Ads is in a similar boat. However, once you spend some time with it and understand the basics, it will be much easier to work with ad campaigns in the future.
Maintain a Schedule
Even if things are going swimmingly, you should not neglect everything and still stick to your schedule and keep things in order.
Leaving things to stay the same is never a good option because you could end up in a place where the whole operation becomes too stagnated and restoring the status quo could be out of the question. Therefore, make sure you keep things in an orderly fashion.
Also, another point worth mentioning about the schedule is the time you want your ads to be the most active. While running them 24/7 at full capacity is an option, it costs a lot of money. Try to find the perfect timeframe and focus on that.
Research the Competition
There is no better way to learn than by looking at what others are doing. Everyone steals ideas, especially in the world of internet marketing. Originality can only get you so far.
Google AdWords has a transparent system that allows its users to find out certain information about other ads.
You can get an even bigger reach if you channel some of your resources in the email marketing. Google has introduced native ads for Gmail.
Everyone has an email box, and Gmail is definitely among the most popular platforms. It should be a no-brainer that you can make a lot of potential customers there.
In a word, a business has a lot to benefit from the likes of Google AdWords. After you have read this article, you should have a much better understanding of how to make the most out of the tool.