Yet another example of a long standing bricks and mortar business which failed to embrace eCommerce to it’s necessary potential came to fruition again this week.
HHGregg was founded in 1955 and whilst being in business for many many years have struggled to adapt to new consumer shopping trends, namely that of eCommerce.
HHGregg suffered a 24% drop in sales over the holiday period which when we compare Amazon to the same period they saw a 22% increase.
Sadly HHGregg have filed for Chapter 11 and are now in the process of restructuring the business financially to try and secure it’s future.
They have closed 88 of their worst performing stores across the country.
“We are strategically exiting markets and stores that are not financially profitable for us,”
Robert Riesbeck the current CEO of HHGregg said in a recent company statement.
Surely HHGregg needs to start embracing eCommerce to a much higher level to stand any chance of competing in the 21st century.
Buying habits have changed, gone are the days of being able to rely solely on foot traffic in shopping malls but instead have a significant presence online.
The statistics don’t lie and while HHGregg have had to make hundreds and potentially thousands of staff unemployed, Amazon have recently announced that they are planning to recruit over 100,000 full time staff with full benefits over the next 18 months.
That states to us the importance of adapting your business strategy to match the buying habits of consumers, which right now makes eCommerce the no-brainer.
As the old saying goes, “adapt or die”