GM Unveils Marketplace for In-Car Reservations and Shopping

GM marketplace

GM recently launched its marketplace that lets shoppers purchase right from their vehicle’s
infotainment system. The popular car manufacturer has released its Marketplace feature in 2017 and 2018 models installed with compatible infotainment systems.

The Marketplace is already released to Buick, Chevrolet, GMC, and Cadillac cars, and even offers many select purchase options through its partners, such as Wingstop, Shell, Applebee’s ExxonMobil and more.

general motors logo

The GM marketplace will allow drivers to order food, find parking and book hotel reservations via their vehicle’s multimedia touchscreen.

McFarland tells Tech Crunch that the Marketplace platform is open to other merchants, retailers, and restaurants who are interested in the Marketplace. Starbucks will join the list of merchants in 2018, on top of the other partners for the project.

“For most retailers and consumer brands, the daily commute is the only time not accessible to a consumers’ day. Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers.” Santiago Chamorro, Vice President for Global Connected Customer Experience at GM

Distracted driving is every automakers’ top priority

NHTSA (National Highway Traffic Safety Administration) strongly believes that mobile device usage caused the significant rise in human-caused traffic fatalities.

GM specially designed the e-commerce marketplace to let its users experience how easy it is to navigate through the platform while on road safety and security.

McFarland made clear that the car distributor sought businesses that value road safety while in motion.

This is a feature that can possibly change the way people see the future of autonomous driving. Although McFarland says that their focus is to build something that drivers can use while on the road, the idea could potentially open doors to driverless applications.

Do you feel that the GM Marketplace opens an idea for autonomous driving? Share your thoughts down below.

For almost 10 years Dave has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant it was the opportunity to start UnderstandingE with Matt Ogborne showing the world how to utilize Magento as the Third Generation of Multi-Channel software. Dave also recently started a YouTube channel called the Manc Entrepreneur (click YouTube icon link below to watch Dave's videos) where he discusses all things eCommerce and entrepreneurship aimed to help young entrepreneurs get started on their own journey. When Dave isn’t working his main interests include, Technology, Cars and throwing himself off high things into water.


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