The Baby Boomers

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    Baby Boomers really need to be split into two generations. When the term was originally coined, it included people born from 1945 to 1964. That is a twenty year span with big differences in life experiences.

    Today they are split into two groups, Boomers I (or The Baby Boomers) and Boomers II (also known as Generation Jones).

    Boomers I were post WW2 kids that grew to age in the 60s. The lived through the civil rights movement, Vietnam War, and Kennedy & Martin Luther King assignations.

    Due to the postwar WW2 economic uplift, many Boomers I had good economic opportunities and enjoyed safe and steady jobs with benefits and high pay. Today many enjoy a comfortable retirement.

    From a technological point, they are all over the board. Some have embraced online shopping, but many still prefer tactile (touch and feel) shopping in retail stores. This generation is more likely to use the Internet for information and communication. Their tech hardware tends to age as they are not used to a throw away mentality other generations have accepted.

    The Boomers II generation is vastly different to Boomers I as they are the first post Watergate generation. They are highly skeptical of government, institutions, media, and big businesses.

    Most of the Boomers II group never had the same economic opportunities as the Boomer I demographic. They also lived through the oil embargo and Iran hostage crisis.

    During the 70’s economic conditions in the U.S. were horrendous with high interest rates and high gas prices. This was compounded by an increase in foreign goods flooding the U.S. market and a loss of domestic manufacturing jobs, leaving this generation in a limbo of economic opportunity.

    Like the Boomer I demographic, people from the Boomer II group have vastly different acceptance to technology. If they are educated in engineering or sciences used for military expansion during the cold war, they are more likely to be like Generation X. Otherwise, they often will be more like their Boomer I counterparts.