Social Media

    Social media refers to communication channels on the Internet in which people share content with each other. Earlier media channels had a distinction between producer and consumer content.

    In social media, the line between content consumers and producers is blurred. For example, a user may watch a video, share the video, and create their own video.

    Social media is a computer-based technology on the Internet in which users share content with each other using computers, tablets or smartphones.

    Through these online communities, group chats, and virtual networks, users are provided with an easy electronic communications tool to share personal experiences and information, often including content such as videos and photos.

    Social media originated as a tool for people to interact with friends and family but was later adopted by businesses to reach out to customers.

    But social media is no longer just a communications tool, but also a mass marketing tool used by businesses to promote products and services.

    According to Statista, today’s largest social media networks include:

    1. Facebook (2.234B)
    2. YouTube (1.5B)
    3. WhatsApp (1.35)
    4. Facebook Messenger (1.3B)
    5. WeChat (980M)
    6. Instagram (813M)
    7. Tumblr (794M)
    8. QQ (783M)
    9. Qzone (563M)
    10. Sina Weibo (392M)
    11. Reddit (330M)
    12. Twitter (330M)
    13. Baidu Tieba (300M)
    14. Skype (300M)
    15. LinkedIn (260M)
    16. Viber (260M)
    17. Snapchat (255M)
    18. LINE (203M)
    19. Pinterest (200M)
    20. Telegram (200M)

    B = Billion; M = Million; Numbers shown are active users as compiled by Statista (June 2018).