Social Media Influencers

    Social media influencers are users who over time have established credibility through their content. In most cases social media influencers who use images and videos gain the largest number of followers. Many of these influencers are able to sell their popularity to businesses to promote products and services.

    One example of a popular social media influencer is Lele Pons who build a large following on her Instagram and YouTube channels and is a brand ambassador for CoverGirl.