Generation Z (Gen Z) is a demographic label which encompasses the age group of 13-17 in 2017. Most kids were born around the year 2000. The Gen Z kids will grow up in a highly sophisticated media landscape with computers, smartphones, and tablets. They will be consume most media content on demand and on mobile platforms. This will change the way advertisers will have to reach this demographic as traditional media will not be as successful.
Payment methods such as cash, debit, and credit cards are also likely to be replaced in their early teens with smartphone pay services. For eCommerce retailers this means this age group will be native to mobile shopping and payment. Brick and Mortar retailers will see more tap to pay customers over the next few years.