Generation Y is also known as Echo Boomers or Millennials. Birth years for this demographic usually range from the early 80s to late 90s, but some researchers put them as late as early 2000s.
This demographic is typically technologically fluent. They grew up when mobile phones, electronic games, online services (i.e. AOL and CompuServe), the Internet, eMail, Instant & Text Messaging, and eCommerce advanced from science fiction to reality.
Many members of this group also have a more global view as they see technology as an uniter of people, businesses, and cultures. They are more likely to engage and work with others in different countries and continents.