Etsy Testing Showing Custom Banners to Buyers to Increase Conversion Rates

Etsy makes public experiments of new features or options it is testing on its platform. In most cases only a few buyers or sellers will see these tests.

Whenever we learn of a new test, we will publish it on our site. You can also check all current tests by following this link.

When a test has concluded, we will update the title of the post as [Closed], meaning the test has ended.

A concluded test does not mean the feature is live or will go live soon. Sometimes Etsy may decide the feature or option it was testing wasn’t generating the results they expected.

Test Details

Test Name: Testing a banner alerting buyers about items they may be interested in

What Etsy is Testing: Etsy is showing a banner to buyers on the Etsy.com that advertises listings that are in their cart and are on sale, have free shipping, or are selling quickly.

Goal: To inspire buyers to add items to their cart and complete purchases.

Audience: A percentage of buyers on Etsy

Start Date: October 2018

Our Take: Any feature that tries to increase conversion rates seems like a great idea for sellers.

We would love to hear your feedback on this test. Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

And don’t forget to follow us on FacebookTwitter, and LinkedIn to stay up to date with important news and business insights for your online retail business.

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